Bridging the gap: Creating an event with multi-generational appeal

By Kelly Furnish, Event Coordinator, Managing Matters Engaging a multi-generational audience is challenging for even the most experienced of planners. Today, attendees range from Baby Boomers to Gen Xers to Millennials, each with different values, attitudes and expectations of what … Continue reading

Disruption happens: What are you doing about it?

For several years, there has been a theme of disruption. Meetings and events are being disrupted by technologies offering everyone access to new models for accommodation, transportation, meeting space booking, and transparent buying of a plethora of goods and services. … Continue reading

Pre-event communication: Don’t let your event start at the door

By Ben Moorsom It’s time to get honest about your pre-event communication. Is it more than a “save-the-date” or “register here” email? Does it break through the day-to-day clutter attendees are subjected to? Does it plant the seeds of your … Continue reading

The future of web-based event registration and why you should be using it

Web-based registration systems have rectified many event registration problems of the past. Credit cards are encrypted; credit card holders are immediately notified if their card is not acceptable; drop down menus and ‘must complete’ fields ensure the correct information is input by the attendee. All this happens in the blink of an eye in today’s world. As this article is being written in summer 2012, mobile registration apps are just beginning to hit the conference world. What does the future hold for registration technology? Continue reading