Beyond Event Planning: A new approach to experiential design

By Tahira Endean, CMP, CED and Andrew Lacanienta, PhD Experiential Design is not new. In fact, we have been doing it for thousands of years. Each time tribes gathered together to celebrate, or travelled to meet, converse and trade, experiences … Continue reading

Skip the Plan, Embrace the Pop-Up

Spontaneity is anathema to a well-planned event. Spontaneity isn’t planned, which means it’s probably getting in the way of something that is, which means attendees’ sacrosanct schedules are being upended and taking the planner’s reputation with it. Planners might be … Continue reading

All in the details: What to include in your venue contract’s event description

By Heather Reid Most venue contracts only capture the basics: the event name, the anticipated number of attendees and the official program dates. Unfortunately for most venue contracts, that’s insufficient. John Foster, a hospitality lawyer and certified hospitality marketing executive, … Continue reading