News & Articles - event planning

  • pandemic

    Surviving the Pandemic for Planners

      The pandemic has been devastating for many people and industries but none more devastated than the hospitality and events industry. The mission of the events industry is to create, manage, stage, and facilitate events all over the world. These events encompass hundreds to thousands of attendees at a meeting, special event or conference. How has event planning changed? It has changed in numerous ways and impacted the meetings and events industry globally. Let us look at some of the…

    Event Operations

  • diversity inclusion

    Diversity, Inclusion and Belonging in Live Events

      Today, more than ever, cultivating a meaningful and intentional culture of inclusion and belonging for live events is essential to building community and making deep impacts. The most creative, strongest and resilient communities are those that are comprised of diverse kinds of people, from across all demographics. Whether you are designing an event to attract large crowds of people or to serve a particular small group, a common objective can be found: to create a sense of belonging and…

    Event Branding & Marketing, Event Operations, HR Tips

  • yonge Square

    Yonge-Dundas Square Open for Events

    Yonge-Dundas Square (YDS), an outdoor public and event space in downtown Toronto, is accepting applications for 2022 events. Located at the intersection of Yonge Street and Dundas Street, the square is a popular event venue dubbed the “Times Square of Canada” that accommodates gatherings of various sizes and types including marketing activations, community celebrations, concerts, receptions, and promotions. With pandemic-related measures in place such as proof of vaccination and changes to restrictions, it is anticipated that the local economy will be…

    Breaking News

  • Why you Should Work with a Staffing Agency

    With provinces in various stages of re-opening, in-person events have resumed in some parts of the country. Now is the time to turn everyday people into purchasers and reward loyal customers. One of the most effective ways to accomplish this is by implementing a brand ambassador marketing strategy. But how do you find brand ambassadors and promotional staff? To start, connect with a staffing agency. At their very core, a staffing agency is a company that provides its clients with…

    Event Operations

  • 5 Steps to Successful Event Planning

    The process of planning a small gathering or a large multi-day conference is the same but the volume of detail increases. Planning an event means strategically thinking about every little detail. Here are the top 5 steps to planning an event. Step 1: Determine with your client the expected results of the event. In this first step, you had the broad scope of the work conversation with your client. You’re probably researching to identify and bring ideas to the table,…

    Event Operations

  • Hybrid Events: The Next Step to Getting Back to the Event-Planning Business

    Hybrid events – where in-person audiences are mixed with audiences attending virtually – are the next step in the world getting back to business, including the events and meetings sector. Though, to be honest, that definition is a bit too simplistic perhaps. The Events Industry Council provides this definition: “A meeting that combines face-to-face and virtual aspects.” But what that combination means exactly is up to event planners, it seems. Many events will go this route to ease into getting back into…

    Virtual Events

  • Is Now the Time to Switch Event Formats?

    It will soon be one year since the World Health Organization declared COVID-19 a pandemic. Although the world’s biggest vaccine rollout is now underway, organizations are struggling to decide whether to move forward with a virtual event or postpone. Last year, many pushed in-person events back to 2021, and are now realizing this year may be no more conducive to hosting an in-person event. If the purpose of your event is to build business relationships, it may not be in…

    Event Operations

  • B.C. Convention Centre Re-envisions Space for Safe Return of Events

    In anticipation of the return of in-person events, the Vancouver Convention Centre has put together a ‘safe events’ plan. Called ReDesign, the convention centre worked with industry partners to create a live demonstration space that highlights how event aspects could evolve amid the changing industry landscape. “We took a proactive step to explore what events will look like and how they can function so our clients are able to host meaningful experiences with the assurance that decisions are informed by…

    Breaking News

  • How to Drive Online Engagement with Gamification

    Virtual events aren’t a new concept but they have stepped into the limelight because of COVID, and it’s clear they’re here to stay. Grand View Research projects the virtual events market will increase 10-fold over the next decade, to be valued at $774 billion US. The most innovative event planners are already adapting and working to perfect this medium. Their goal, of course, is to ensure attendees are engaged and satisfied, especially from home. The Challenges of Going Virtual Online…

    Virtual Events

  • Hilton Introduces Hybrid Solutions for Meetings and Events

    Hilton has introduced a set of hybrid solutions to address the dramatic shift away from in-person meetings and events during the pandemic. The new offerings, which will continue to evolve alongside customer needs, direct event planners to Hilton’s hybrid-ready hotels while also providing them with additional resources, including an expanded ‘playbook’ with in-depth information on planning and executing small hybrid events and flexible customer offers for a more seamless contract experience. “Hilton has remained a leader in the meetings and…

    Breaking News

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