News & Articles - event planners

  • Lessons Learned from the Pandemic Meeting and Event Design Program

    Even before COVID-19, event organizers had a laundry list of items to tackle when planning an event. The pandemic has added a whole new host of considerations to ensure the health and safety of all involved. As someone who always strives to learn new things, challenge ideas and provide value to our events team and clients, I decided late last year to pursue Pandemic Meeting and Event Design certification. Developed by the Event Leadership Institute in partnership with Meeting Professionals International, the…

    Event Operations

  • Final IMEX Buzz Day Aims to Help Create Trend Watchers

    Business event professionals can learn how to become trend watchers and create products, services and campaigns tailored to future needs at the next IMEX Buzz Day. Taking place Sept. 15, the free virtual experience features panel sessions about what lies ahead in the world of business, events and technology. “Predicting and responding to the future business landscape can sometimes be difficult but it’s always essential,” says IMEX Group CEO, Carina Bauer. “Our exciting range of experts have a laser focus…

    Breaking News

  • How to Leverage Technology to Simplify your Hybrid Event Production

    A recently published study by EventMB found an overwhelming majority of event organizers (81 per cent) believe they have to design and execute separate, dedicated experiences for in-person and remote audiences when hosting a hybrid event. Fortunately, with the right production technology and expertise, you don’t have to plan two separate events when going hybrid. Here’s how. Focus on Content Hybrid formats allow you to produce one event with two outputs. Take Apple’s annual Worldwide Developers Conference. The five-day event…

    Event Operations, Social Media & Technology, Virtual Events

  • How to Create a Budget for your Event

    Creating an event budget can be challenging. After all, there is a lot to consider. In addition to necessary costs like the venue and event staff, you want to allow for unexpected expenses, hidden fees that will undoubtedly crop up and an emergency fund. Here are eight tips to help you prepare for the unknowns and set your event up for success. 1. Identify Goals and Primary KPIs Budgeting for your event usually occurs after the main objectives have been…

    Event Budgeting, Event Operations, Meeting Checklists

  • 5 Questions to Ask Before Pricing your Hybrid Event

    As hybrid models gather momentum, many event planners are becoming increasingly concerned about one issue that has no clear answer: pricing. Here are five key questions to help you determine how to price your next hybrid event. 1. What is the hybrid event makeup? When producing a hybrid event that combines in-person and virtual attendees, you can choose where to place the emphasis on pricing. This will be determined in part by your communications strategy and what level of profit,…

    Event Operations, Meeting Checklists, Virtual Events

  • Events Industry Merger Solidifies Management Strength

    Two Canadian event management companies have merged. ProPlan Conferences and Events has joined forces with CanPlan Event and Conference Services Inc. In doing so, ProPlan founder Bettyanne Sherrer will become a member of the CanPlan executive team, which includes co-founders Ann Clemenson and Patricia Pearson, and Maria Montesinos who joined the corporation in 2017. “Bettyanne, who has received many industry awards, including being inducted into the Hall of Fame twice, is the talent behind major international events, the successful launch…

    Breaking News

  • Study Finds Virtual Events Making Data Management More Complicated for Event Planners

    The results of a research study titled “The Changing Role of Event Data ‐ New Challenges & Opportunities” conducted by Eventsforce in May 2021 showed that 82 per cent of organizers feel good data practices are going to be critical in running successful hybrid events. The study was based on the views of 200+ event professionals in the United States and the United Kingdom, representing corporates, associations, government, educational institutions, and event management agencies. One of the key objectives of…

    Breaking News

  • Hubb Survey Finds Majority Now Experienced in Planning Virtual Events

    Hubb, a leading virtual, hybrid, and in-person event software platform, released data earlier this spring on findings from its 2021 Spring UNTETHERED Design-a-thon Event. The findings confirm the pandemic forced a major change within the industry, with 83 per cent of event professionals surveyed saying they now have experience hosting and/or planning a virtual event, versus only 45 per cent surveyed in the May 2020. Hubb surveyed more than 1,600 of the event planners who attended the UNTETHERED event this…

    Breaking News

  • New Virtual Tool Helps with Event Planning in Ottawa

    Ottawa Tourism has launched an interactive tool, Virtually Ottawa, with the goal of inspiring conference planners from around the world to consider Canada’s capital for future events. “Ottawa Tourism’s business events team is proud to launch this tool, which allows them to show-off Ottawa’s assets in a safe and secure, accessible way to meeting planners both near and far,” says Ottawa Tourism president and CEO, Michael Crockatt. “Given that many meetings are booked years in advance, this allows our staff…

    Breaking News

  • Destination Management Company Expands as Vaccinations Rise

    Hosts Global has debuted a new collection of global destination management companies (DMCs), adding 70 to its portfolio. “Groups are excited to gather again and we’re ready with new places, new members and new possibilities,” says Marty MacKay, Hosts Global’s president of alliance events and operations. With the increase in vaccinations and travel destinations continuing to reopen, meeting and event planners are penciling in group events again. The announcement marks the first of Hosts’ new developments to meet this resurgence. From the start of the pandemic, the company…

    Breaking News

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