The power of events in disruptive times

When “unpredictable” is the new buzzword for the economy, everyone in the meetings and events industry should be a little nervous. We have been through cutbacks, recessions, governances, regulations, and threats from both Mother Nature and other humans, all forever … Continue reading

Eight tips for planning a large corporate gala

Galas have many different features that can add to the stress of planning the event such as sponsors, auctions and entertainment. In addition, dealing with vendors, meals, special accommodations, etc. can be a challenge as well. Here are some areas … Continue reading

CTC and TIAC crack the code for pharma event planners in Canada

It’s just what the doctor ordered. The Canadian Tourism Commission (CTC) has partnered with the Tourism Industry Association of Canada (TIAC) and Rx&D to produce a practical reference guide for planners of medical conferences and educational events in Canada. Continue reading

Ten critical tips for incorporating IT into your next meeting or event

The main purpose of an event or a meeting is to have “face-to-face” engagement with the attendees. The meeting and event industry is in a transition period where event planners can increase attendee retention and maximize on extended audiences all around the world through electronic means. Anyone planning an event must be sure to let IT enhance the program, not swallow it! Events are based on “face-to-face” time with clients, peers and colleagues. Continue reading

Why event planners should ‘start with why’

The concept is simply this – it doesn’t matter what you do, it matters why you do it. Citing examples ranging from Apple and Harley Davidson to Martin Luther King, Simon convincingly argues that the one thing these and other successful organizations and leaders have in common is that they answer the why questions before the who, what, when, where and how questions. This basic distinction permeates everything they do. For their companies and organizations, this can be seen in everything from their corporate culture to their marketing, and their overall strategic direction, vision and purpose. Continue reading