News & Articles - event planners

  • New Virtual Tool Helps with Event Planning in Ottawa

    Ottawa Tourism has launched an interactive tool, Virtually Ottawa, with the goal of inspiring conference planners from around the world to consider Canada’s capital for future events. “Ottawa Tourism’s business events team is proud to launch this tool, which allows them to show-off Ottawa’s assets in a safe and secure, accessible way to meeting planners both near and far,” says Ottawa Tourism president and CEO, Michael Crockatt. “Given that many meetings are booked years in advance, this allows our staff…

    Breaking News

  • Destination Management Company Expands as Vaccinations Rise

    Hosts Global has debuted a new collection of global destination management companies (DMCs), adding 70 to its portfolio. “Groups are excited to gather again and we’re ready with new places, new members and new possibilities,” says Marty MacKay, Hosts Global’s president of alliance events and operations. With the increase in vaccinations and travel destinations continuing to reopen, meeting and event planners are penciling in group events again. The announcement marks the first of Hosts’ new developments to meet this resurgence. From the start of the pandemic, the company…

    Breaking News

  • Hyatt to Use Mobile Health App for Meetings, Events

    Hyatt Hotels Corp. plans to incorporate a digital health passport into its events programs. “Since the onset of the pandemic, we have believed accessibility to testing and resources would play a critical role in the travel industry’s recovery,” says Hyatt senior vice-president of global operations, Frank Lavey. The hospitality company announced it would use the VeriFLY + Stay app on March 9. The mobile app provides real-time verification of COVID-19 credentials and travel guidelines. It is currently employed by American…

    Breaking News

  • Is Now the Time to Switch Event Formats?

    It will soon be one year since the World Health Organization declared COVID-19 a pandemic. Although the world’s biggest vaccine rollout is now underway, organizations are struggling to decide whether to move forward with a virtual event or postpone. Last year, many pushed in-person events back to 2021, and are now realizing this year may be no more conducive to hosting an in-person event. If the purpose of your event is to build business relationships, it may not be in…

    Event Operations

  • How to Effectively Use Data from your Virtual Event

    While the shift to virtual events in 2020 was challenging, event planners quickly discovered loads of useful data that a digital format can provide. More than physical events, virtual events provide organizers unprecedented insight into attendee demographics and behaviour. This information can be used to create bigger and better future events. But this data is only useful if you know what to collect and how to analyze it. Event and Session Attendance Your virtual event platform enables you to see…

    Virtual Events

  • Savvy Swag Bag Items that will Thrill Online Event Attendees

    Who doesn’t love free stuff? Other than printed collateral and overly branded products, most people welcome giveaways. And the cooler and more usable the gift, the greater lasting impression it will have on event attendees. Here are five items to consider including in the ever-popular swag bag, which has become an increasingly critical way to connect with registrants as events have moved online. Headphones or Earbuds Headphones or earbuds are handy for listening to seminars, they can be used long…

    Virtual Events

  • Tête-à-Tête Trade Show Shifts Gears After More than 30 Years

    CSAE Ottawa-Gatineau is rolling out its most popular event, Tête-à-Tête, in a new format this year. The day of learning and connecting for event planners and association professionals will be held virtually. “The program has been carefully created to provide attendees with many unique opportunities to explore best practices and learn about products and services that will help them succeed in the year ahead, despite some unique challenges they’re facing,” says Christine James, chair of the Canadian Society of Association…

    Breaking News

  • How to Drive Online Engagement with Gamification

    Virtual events aren’t a new concept but they have stepped into the limelight because of COVID, and it’s clear they’re here to stay. Grand View Research projects the virtual events market will increase 10-fold over the next decade, to be valued at $774 billion US. The most innovative event planners are already adapting and working to perfect this medium. Their goal, of course, is to ensure attendees are engaged and satisfied, especially from home. The Challenges of Going Virtual Online…

    Virtual Events

  • New App Adds Real-Time Language Translation to Any Virtual Event Platform

    Interprefy has launched a desktop app that allows real-time interpreting to be added to any virtual meeting and event. “The new normal of connecting remotely offers an unprecedented opportunity for event organizers to attract a wider and more diverse audience, and to democratize access to the conversation by offering a truly multilingual experience where everybody listens and speaks in a language they’re proficient in,” says Interprefy CEO, Annett Polaszewski-Plath. Interprefy Select can be used on any live streaming platform, including…

    Breaking News

  • How the Internet may be Hurting your Virtual Event

    Working from home became an unexpected reality during the pandemic. Like most, I upgraded our Internet connection after making the transition to ensure everyone in my household could continue to make video calls, watch Netflix and browse the web without interruption. As the events industry moved online, more thought was given to networking technology than ever imagined as planners and producers struggled to manage Internet traffic. In an ideal world, everyone would have enough Internet at their disposal and it…

    Virtual Events

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