News & Articles - event planner

  • Caitlin McElhone

    Industry Profile: Caitlin McElhone

      Edmonton event planner Caitlin McElhone is passionate about events. While studying clothing and textile design at the University of Alberta, she was introduced to the events industry and never looked back. “I hadn’t even considered event planning as a profession – nor did I understand that it could be a career option, but I was naturally suited for the work and loved the rush of set up and putting on something so special for someone,” says McElhone, who began…

    Industry Profiles, People & Profiles

  • wave

    Surviving The Next Big Wave

      If you made it through the last two years and still have your company and team intact, then you are still standing and are ready to take on what is happening in our industry. The work is coming in harder, faster and with staggering momentum and we will need to learn to ride the wave. Our team decided early on that we would never call (whatever was to come) a tsunami, but that’s exactly what it is. For more…

    Event Branding & Marketing, Event Operations

  • Alberta Issues Event Guidelines as Trade Shows, Exhibits get Green Light

    Indoor trade shows and exhibiting events are allowed again in Alberta. The announcement was made July 16, at a press conference. The province’s chief medical officer of health, Dr. Deena Hinshaw, said after studying other jurisdictions that have reopened such activities, it was found events don’t seem to be large spreaders of the coronavirus. The government has developed guidelines to support event organizers in reducing the risk of transmission of COVID-19 among workers, volunteers, patrons and the general public. Organizers…

    Breaking News

  • Shifting from Physical to Online Events: Is it the Right Move?

    The meetings and events industry has been hit hard by COVID-19 and the social distancing measures aimed at reducing its spread. Companies and organizations have made changes to adapt during this unprecedented period, postponing, rescheduling or moving events online. But are all events suited to a virtual audience? Event coordinator Martha Feenstra says surprisingly yes. She even expects some may remain completely online on the other side of the pandemic. “I never thought I would enjoy a virtual music concert…

    Event Operations, Virtual Events

  • The Event Planner Expo announces roster of keynote speakers

    Press Release The Event Planner Expo, the much-anticipated meeting of the minds that happens annually in New York City, is back. Bringing together the top names in event planning, marketing, and hospitality each Fall, it seeks to connect and inspire industry players in a meaningful way. For the first time ever, the Expo will be a three day event. “Our attendees asked, so we listened,” explains Jessica Stewart, Vice President, EMRG Media. “It’s no surprise they wanted more of the…

    Breaking News

  • In With the Old. In With the New.

    Saying Québec City has aged well would be an understatement. For four centuries and counting, the Québec capital has enjoyed a never-ending Renaissance that has made it one of Canada’s top cultural hotspots and a popular destination for tourists and event planners alike. “Québec City is so easy to sell,” says Fernand Gervais, Dean of the Faculty of Education at Université Laval, “It’s a promotional tool unto itself. It is a quintessential European city in the heart of North America.”…

    Industry Insights

  • Using nature to boost engagement and attention at your next event

    By Ben Moorsom Last year we were in Vienna working out of a Hilton, sitting inside dim meeting rooms for 12 hours at a time (sound familiar?). At the end of each day, we’d walk to this vibrant neighbourhood nearby for dinner. There were three different routes we could take to get there. But, every time we left the hotel that week, I noticed that we’d all naturally walk in the same direction—toward the big park with a scenic pathway…

    A/V & Special Effects, Event Operations, Green/Sustainable Meetings, Site Selection

  • Marketing and event planning team collaboration greatly valued for creating successful events

    One-half (49 per cent) of event planners surprisingly report marketing departments at their respective companies are always or often involved in the planning and execution of events, and an overwhelming majority find value in this type of partnership. The GBTA Foundation, the education and research arm of the Global Business Travel Association (GBTA), in partnership with Cvent, recently released new research that explores the prevalence and types of collaboration between event planners and marketing departments. “Like any cross-company collaboration, getting…

    Breaking News, Event Branding & Marketing, Event Operations, Meeting Community

  • Meeting Planner Profile: Emma Singh, CEO, Events by Emma Corporation

    As a professional full-service event planning company based in Winnipeg, Events by Emma specializes in corporate, non-profit, upscale private functions, social events and weddings. The Events by Emma team is proud of our ability to understand our clients’ vision and needs, and we introduce professional and experienced consultation combined with creative and fresh ideas, ultimately turning their concepts into realities.

    Industry Profiles, People & Profiles

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