News & Articles - event marketing

  • Attracting Generation X – the forgotten generation of meeting attendees

    While Generation X makes up less of the workforce than Baby Boomers, and now Millennials, they still make up a considerable portion of your meeting attendees and organization/association demographic. We tend to hear less about this demographic and therefore plan less around them, but forgetting to target this “sandwiched” generation is a mistake! Why you should focus more of your efforts on attracting Generation X When it comes to your attendees, particularly if planning events for a professional association, Generation…

    Event Branding & Marketing, Event Operations

  • Disruption happens: What are you doing about it?

    For several years, there has been a theme of disruption. Meetings and events are being disrupted by technologies offering everyone access to new models for accommodation, transportation, meeting space booking, and transparent buying of a plethora of goods and services. We receive messaging saying we must integrate now. The question becomes, how do we prioritize our adoptions of new demands and technologies? SWAG! SWAG, the “Stuff We All Get” is a simple shift to start with. While there remains an…

    Event Branding & Marketing, Event Operations, Site Selection, Social Media & Technology

  • Setting the tone: Tips for setting a mood upon entrance to your event

    The tone of your event entrance starts long before your first attendee arrives. You must set your tribe’s level of ambition. Raise your level of expectation from your staff, your team and your volunteers, and build your culture as a force for good. Events can be long hours, exhausting days and taxing on the brain – but they are also fun and rewarding! Let your team have fun with their onsite presence. Encourage them to be goofy while maintaining a…

    Event Branding & Marketing, Event Operations, Themes

  • Measuring event success: 16 tips for helping your clients understand money well spent

    After the 2008 recession, the events industry took a major hit. Companies went from having lavish parties and extravagant events to cutting down to the bare minimum. Then more than ever, event industry professionals had to consistently prove their value and the value of business events to executives and decisions makers. All of a sudden, measuring the ROI and the overall quantifiable success of events became a top priority in order to show the real value of face to face…

    Event Branding & Marketing, Event Budgeting, Event Operations

  • Top 10 ways to attract Millennials to association events

    Why is there such a stigma around events hosted by associations? Why do association events somehow get classified as less glamourous than corporate events? Many young professionals may not yet know all of the benefits of joining a professional association in their field (networking opportunities, professional development, industry recognition, just to name a few), so hosting an amazing event is a great way to get their foot in the door. Look at the Millennial stereotype – they’re tech-savvy, trendy, action-oriented,…

    Event Branding & Marketing, Event Operations

  • Digital meeting solutions: Four ways using technology can enhance your next meeting

    By Alejandro Contreras The evolution of the internet and connectivity, along with the popularity of mobile and tablet devices, has altered the way individuals communicate, transact, and manage their lives. Digital-savvy individuals have come to expect the same level of connectivity in their professional lives as they enjoy during their personal time. As technology continues to change the way we work, it is increasingly important for meeting planners to implement new solutions as part of their meetings program. Digital meeting…

    Event Operations, Social Media & Technology

  • Event marketing: Six ways to amplify attention to your next event

    By Misti Buard Capturing and keeping an audience’s attention is one of the most crucial factors to remember when planning a corporate meeting or event. From promoting the event beforehand to managing potential distractions, here are six tips to help you amp up the excitement and interest at your next event: 1. Get to know your target audience Before planning your next event, take some time to learn as much as possible about your target audience. Survey potential attendees to…

    Event Branding & Marketing, Event Operations

  • Meet, woo and win: Three words to kickstart your sales and event sponsorship

    Recently I did some binge cleaning of my office and came across an index box filled with very old business cards. On the front of the box were these three words: Meet, woo and win That’s always been a motto of mine for sales and event sponsorship. No matter what new information comes out about making a good sale, keeping a client, etc., for me, it has always gone back to those three words. Where did they come from? About…

    Event Branding & Marketing, Event Operations

  • How to get sustainable events working for your corporate event marketing group

    Sustainable event efforts are nice and all, but how do you get them working for you, instead of feeling like they’re just a lot of extra work? Especially if you’re a big event marketing department with diverse activities that span different cities? Intel Event Marketing has been exploring sustainable events since 2008, starting with their flagship Intel Developer Forum in San Francisco. Since this time their efforts have expanded to include 51 events in North America, Latin America, Europe and…

    Event Branding & Marketing, Event Operations, Green/Sustainable Meetings

  • Business e-mail etiquette: 19 rules and helpful tips for online communications

    Despite the growing prevalence of texting, instant messaging apps and social networks in the business world, e-mail remains one of the most popular high-tech ways for modern professionals to communicate. Although over 300 billion e-mails are estimated to be sent every day, however, a surprising number of executives and entrepreneurs still struggle to grasp fundamental rules of netiquette. In the interest of enhancing interactions with clients, colleagues and customers, following are several business e-mail etiquette hints, tips and strategies to…

    Career Development, Event Branding & Marketing, Event Operations, People & Profiles, Social Media & Technology

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