Attracting Generation X – the forgotten generation of meeting attendees

While Generation X makes up less of the workforce than Baby Boomers, and now Millennials, they still make up a considerable portion of your meeting attendees and organization/association demographic. We tend to hear less about this demographic and therefore plan … Continue reading

Disruption happens: What are you doing about it?

For several years, there has been a theme of disruption. Meetings and events are being disrupted by technologies offering everyone access to new models for accommodation, transportation, meeting space booking, and transparent buying of a plethora of goods and services. … Continue reading

Measuring event success: 16 tips for helping your clients understand money well spent

After the 2008 recession, the events industry took a major hit. Companies went from having lavish parties and extravagant events to cutting down to the bare minimum. Then more than ever, event industry professionals had to consistently prove their value … Continue reading

Top 10 ways to attract Millennials to association events

Why is there such a stigma around events hosted by associations? Why do association events somehow get classified as less glamourous than corporate events? Many young professionals may not yet know all of the benefits of joining a professional association … Continue reading

Digital meeting solutions: Four ways using technology can enhance your next meeting

By Alejandro Contreras The evolution of the internet and connectivity, along with the popularity of mobile and tablet devices, has altered the way individuals communicate, transact, and manage their lives. Digital-savvy individuals have come to expect the same level of … Continue reading

How to get sustainable events working for your corporate event marketing group

Sustainable event efforts are nice and all, but how do you get them working for you, instead of feeling like they’re just a lot of extra work? Especially if you’re a big event marketing department with diverse activities that span … Continue reading

Business e-mail etiquette: 19 rules and helpful tips for online communications

Despite the growing prevalence of texting, instant messaging apps and social networks in the business world, e-mail remains one of the most popular high-tech ways for modern professionals to communicate. Although over 300 billion e-mails are estimated to be sent … Continue reading