News & Articles - event design

  • Beyond Event Planning: A new approach to experiential design

    Experiential Design is not new. In fact, we have been doing it for thousands of years. Each time tribes gathered together to celebrate, or travelled to meet, converse and trade, experiences were intentionally designed and history was written. We have connected through ritual, regalia, food, storytelling, performance, pageantry and entertainment all designed to drive emotive human responses. From caves to castles, these connections built and overturned empires and changed the course of history as participants enjoyed spectacles of shared art,…

    Industry Research, Meeting Community

  • Space case: Three principles for guiding spatial design for meetings and events

    By Sheri Moore Today’s meetings and events planners face pressure on many fronts. That’s why our job is consistently ranked amongst top five most stressful jobs by Forbes. This trend is likely to continue as the industry is disrupted by technology, industry trends and market demands. For a long time, we have been expected to be magicians that can create unique experiences and affect spatial design that’s tailored to guests’ expectations, regardless of group size, profile or diversity of thought, and all while exceeding…

    Event Operations, Site Selection

  • Legacy-building events: Excerpts from “Intentional Event Design, Our Professional Opportunity”

    Hope is a great motivator. When we deliver a mindful experience and positively benefit others, we have a win for participants and organizations. Designing events that foster exchanges is critical to moving society forward, and always has been. Event professionals are developing rich corporate social responsibility programs that make a difference in the lives of those living in the local cultures we touch with our events. These moments are often the pieces with the emotional power to take your programs…

    Event Operations, Meeting Community, The Business of Meetings

  • Top ideas for event themes

    By Daniella Bustamante and Dela Kumapley, Event Coordinators at Managing Matters Selecting the right theme is crucial to the success of your event and sets the stage to influence your food and beverage, design and décor choices. It will communicate to guests a sense of what to expect, what the atmosphere will be and even what they might wear! With this much pull on the outcome of your event, make sure you spend time choosing a theme that is interesting,…

    Event Operations, Meeting Community, Themes, Top 5 Lists

  • Site selection: How architecture and ambiance enhance your event

    I recently had a fascinating discussion with acclaimed interior designer Lucienne Van Langen, owner of Luminary Design in Saskatoon, who hosts an annual gala evening for existing and potential clients. Van Langen is intimately aware of the “feeling” she wants to accomplish for her function. “The venue we chose this year was a reflection of the characteristics of the individuals that make up our design firm and an extension of our luxury, high-end brand. It offered a unique experience in…

    Event Operations, Site Selection

  • Seven hot decor ideas for your next event

    By Marla Brown In the event world, you are considered only as good as your last event. Staying fresh and current with your design ideas is a must to wow your clients time and time again. Whether you are faced with a large, medium or small decor budget, you can use the “30 second wow factor” to blow your clients away. We call it “the 30 second wow factor” because if your clients haven’t commented how great the space looks…

    Event Branding & Marketing, Event Operations

  • How to re-think education and training to boost interest and attendance

    By Ben Moorsom I received some great feedback and many questions from the last article I wrote on high-energy events. One of the questions that caught my attention was around how to ensure you’re bringing the right energy to the education and training components of an event. We know that if the education and training components of your event are stale, you’ll start to see a drop-off in event attendance. In fact, according to The Decision to Attend Study (January…

    Event Operations, Special Events

  • Sustainable exhibit design: How one Canadian company is changing exhibits for good

    In a big design and production facility in Brampton Ontario, one exhibit company is revolutionizing how their corporate event clients save money, reduce waste and fight climate change. Meet The Taylor Group. You may not know them, but odds are you know their work, having designed experiences for 30 of the top 50 brands in the world. In fact, Time Magazine recently identified their work for Intel as the Number One most eye-catching booth at CES 2015 (photo below). Now…

    Breaking News, Event Budgeting, Event Operations, Green/Sustainable Meetings, Meeting Community

  • The value of professional event design

    Throughout our lives, design considerations can be found all around us. An inert object such as your morning coffee mug has been designed to achieve maximum ‘tipping’ comfort, heat retention and “lip appeal.” Similarly, the system or process at a blood donor clinic is “designed” for the donor’s comfort, safety and overall traffic flow of people. Design in each application seeks to create a viable solution to the stated objective. Design, as applied to live events, seeks to blend guest…

    Event Operations, Themes

  • How serendipity and social mobility affect thoughtful meeting design

    Serendipity is a topic dear to my meeting designer heart, and one I have explored before. Why? We attend meetings and events as stated ubiquitously and often for learning and networking. I would go deeper than this and borrow a concept from Robin Jones (CMO at QuickMobile). “Learning at its best is either disruptive, where it really makes us consider a new perspective, or actionable, where we want to leave and try something new or in a new way, as…

    Event Operations, Social Media & Technology, Themes

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