News & Articles - event content

  • content

    Boost Your Brand with Engaging Content

      The meetings and events industry is a great place to start to build a personal brand, but once your brand is created, then what? When you’re in events, you’re in the “experience” business, so it’s an ideal place for creative individuals who want to carve out a personal brand through content creation. Meetings and events have some very unique opportunities for those that want to create engaging and enticing content. It’s through this content that we start to build…

    Event Branding & Marketing, Event Operations

  • How to Sell Hybrid Events to Sponsors

    With the easing of lockdown restrictions and reopening of borders worldwide, hybrid events are expected to return in a big way. In fact, a new research study revealed 58 per cent of organizers are running hybrid events in 2021, and another 17 per cent have already committed to do so in 2022. That same study showed organizers are feeling confident about the return of in-person events, with 71 per cent saying their attendees expressed readiness in meeting face-to-face this year.…

    Event Branding & Marketing, Event Operations

  • How to Leverage Technology to Simplify your Hybrid Event Production

    A recently published study by EventMB found an overwhelming majority of event organizers (81 per cent) believe they have to design and execute separate, dedicated experiences for in-person and remote audiences when hosting a hybrid event. Fortunately, with the right production technology and expertise, you don’t have to plan two separate events when going hybrid. Here’s how. Focus on Content Hybrid formats allow you to produce one event with two outputs. Take Apple’s annual Worldwide Developers Conference. The five-day event…

    Event Operations, Social Media & Technology, Virtual Events

  • content

    Leveraging Content Beyond your Virtual Event

    Good event content has always been valuable for attendees but it seems even more so with virtual events. A new poll by Eventsforce shows 70 per cent of organizers are spending extra time and money producing high-quality sessions and presentations in order to engage more effectively with people online. And this makes sense. The serendipity of networking at in-person events can’t be replicated in a virtual environment, so attendees will naturally focus on the learning aspect. But the benefits don’t…

    Virtual Events

  • Are Virtual Event Speakers the Ultimate Resource?

    With most conferences and trade shows cancelled due to the COVID-19 pandemic, many companies and associations have pivoted to online events. Organizers of these virtual options are eager to ensure they provide a premium educational offering that rivals their live in-person counterparts. But what role do speakers play? Here, Speakers’ Spotlight’s co-founder and president, Martin Perelmuter, answers this question among others to help you transform your next virtual event into an extraordinary experience. What value does a speaker add to a…

    Event Operations, Virtual Events

  • The Key to Unlocking a Compelling Online Event Experience

    Over the past few months, there has been major growth in the percentage of meetings, conferences and other events hosted virtually. The increase in demand for digital experiences shows consumers are willing to adapt in their quest for human connection during the COVID-19 public health crisis. But this doesn’t mean switching an in-person event online will guarantee success. Organizers still need to give attendees what they want and that’s good content. “There is a misconception that virtual events are simple…

    Event Operations, Virtual Events

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