Going mobile: Interact, engage and measure using mobile apps at meetings and events

By Issa Jouaneh In recent years, we have seen the role of technology, particularly the impact of mobile apps and devices, transform people‚Äôs abilities to connect and communicate with one another. Over time, these technologies have proven to improve the … Continue reading

Three tips for a successful trade show or event

By Geoff Martin In a marketing world dominated by technology and online engagement, trade shows still prove to be a successful marketing technique for most organizations. Nothing compares to being face-to-face with your target market and encouraging engagement with your … Continue reading