News & Articles - effective exhibits

  • Using the billboard principle for more effective onsite exhibits

    At a recent networking event, I wandered past maybe a half dozen exhibit tables. (Emphasis on “wandered past.”) There were nice table covers with the companies’ names. Pens, notepads and marketing brochures were neatly arranged on the tops. The settings were not distasteful, but not effective either. Why? Sponsors and exhibitors at this event were companies that provide high level consulting for manufacturing, international marketing and production, finance and risk management. Companies like these are really challenged when it comes…

    Event Branding & Marketing, Event Operations

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