News & Articles - education

  • GBTA to halt education efforts in China

    By Daphne Bryant, GBTA Foundation In July of 2014, the GBTA Foundation announced the “Gift of Knowledge” initiative in China to bring industry-leading education to this rapidly growing market. As the world’s largest business travel market, there was a clear need for innovative, comprehensive education for business travel professionals in China. Through a collaborative partnership with a leading Chinese educational institution and visionary leadership from our Gift of Knowledge sponsors, the Foundation worked to deliver on its mission. In the…

    Breaking News, Meeting Community

  • PCMA Education Foundation announces the 2017 lifetime achievement honorees

    Carol Krugman, Martin Balogh and Barry Smith will be honored at the 2017 Visionary Awards on May 3rd 2017 at the Marriott Marquis, Washington DC. Over 1,000 industry professionals will gather this spring at the 2017 Visionary Awards to honor these luminaries’ extraordinary contributions. The reimagined format which debuted in 2016 will continue in 2017.  Attendees will experience an Oscars-like evening with red carpet arrival, awards show, and after party, hosted by the PCMA Education Foundation and presented in partnership…

    Award Recognition, People & Profiles

  • Dangerous assumptions: The faulty reasoning behind many conference education programs

    By Jeff Hurt It’s a very dangerous assumption: We assume that if our speakers are talking, our attendees must be learning. We equate telling from the stage with audience education. Telling does not equal learning. We’ve placed a value on experts talking instead of a value on attendees’ learning. It’s backwards thinking and it’s one of our conference’s most dangerous assumptions. Mimicking the wrong model Most of our conference education mimics our traditional higher education model. Attendees listen to experts…

    Event Branding & Marketing, Event Operations, Meeting Community, Special Events & Conferences

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