News & Articles - digital

  • How to Pivot Sponsors from In-Person to Virtual Events

    In the wake of the COVID-19 pandemic, many event brands are taking steps to move online. But how do you keep sponsors satisfied during the virtual transition? Establish an E-mail Marketing Campaign E-mail is one of the most powerful ways to communicate with attendees, regardless the circumstances. Offer sponsors an e-newsletter bundle with featured content that’s sent to attendees. Include sponsors and links to their websites and social media channels. Prior to deployment, make sure e-mails are both informative and…

    Event Operations, Virtual Events

  • Digital vs. paper: Which will win the battle of meetings communication?

    By Phil Rappoport Could the fun and age-old “selection game” of Rock-Paper-Scissors become “App-Paper-Scissors?” Which one would top the other in a one-on-one duel by meeting professionals and their delegates? Can the app and a pair of scissors turn paper into shreds, or will paper still have a place? Judging by the surge of mobile app usage in the meetings and events industry over the past five years, one would think that apps are clearly in the driver’s seat and…

    Event Branding & Marketing, Event Budgeting, Event Operations, Social Media & Technology

  • PCMA unveils its Digital Experience Institute

    PCMA (Professional Convention Management Association) has unveiled its new Digital Experience Institute (DEI), formerly known as the Virtual Edge Institute. DEI is designed to deliver insights and connections essential to attendee engagement in a changing climate of connected experiences. As we look forward to the next generation of the attendee experience, its clear digital know-how will drive success. The online participants share common goals and challenges, whether they’re tuning in to livestreams, accessing educational content on demand or donning VR…

    Breaking News, Meeting Community, Social Media & Technology

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