News & Articles - digital events

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    PRA Partners with SafeAccess

    PRA is partnering with SafeAccess, a secure, cloud-based health and safety screening platform designed to help event organizers create, maintain, and communicate health and safety policies and procedures. The partnership enables PRA to provide best-in-class solutions to its clients for approaching events of today and in the future. Coupled with a comprehensive risk-mitigation solution suite, the SafeAccess health and safety platform helps provide safe in-person experiences while effectively addressing risk, liabilities, and compliance needs. Event attendees, staff, and vendors can…

    Breaking News

  • 5 Marketing Techniques you Need to Use for your Next Virtual Event

    There was a time not long ago when many of us had never attended a true virtual event. Now, with the novelty of modern technologies worn-off and the over saturation of virtual events, event professionals and marketers alike must find new and creative ways to promote their events. While there is increased talk about hybrid events in 2021, 75 per cent of event organizers plan to incorporate technology into their events going forward, no matter the event format. This is…

    Event Branding & Marketing, Virtual Events

  • Why you Should Avoid Conference Call Apps for Virtual Events

    Video conference call fatigue is real. Today’s virtual attendees are tired of the Brady Bunch squares they interact with daily and are looking for high-quality and to be intrigued when they attend virtual events or trade shows. Few people look at a video conference call and say, “Wow, this is captivating just like broadcast events.” These platforms may be a great tool for peer discussions, family functions or the classroom, but not for a professional presentation of topical information with testing,…

    Virtual Events

  • IAEE Adds Digital Events Management to Education Curriculum

    The International Association of Exhibitions and Events (IAEE) has expanded its Certified in Exhibition Management (CEM) learning program to include digital events management. Research has shown that as the industry recovers, the demand for hybrid and digital events will continue. This prompted the CEM commission to approve the curriculum addition. “Although the industry handled the crisis as gracefully as possible last year, it was still forced to move quickly. We learned a lot from that experience and the result is…

    Breaking News

  • Amp Up your Next Virtual Event by Targeting this Sense

    With events primarily taking place from the comfort of people’s homes, the power of our five senses has shifted. It used to be an event producer’s passion to ignite all the senses in calculated ways, at specific times, to entice memory or create action. While we’ll get back to a new version of that eventually, for now we have the digital realm from which to work to deliver content. Because of this, the sense of hearing is among the most engaged…

    Virtual Events

  • Fun Virtual Event Activities to Boost Audience Participation

    As stay-at-home orders press on and vaccines are still only available for frontline workers and the most vulnerable, the events industry continues to move ahead in the virtual realm. While many attendees are now used to online events, they are also increasingly prone to burnout and fatigue given the amount of time spent in front of a computer these days. So, how do you stop your audience from zoning out? Until we can offer hybrid options or in-person events once…

    Virtual Events

  • Is Now the Time to Switch Event Formats?

    It will soon be one year since the World Health Organization declared COVID-19 a pandemic. Although the world’s biggest vaccine rollout is now underway, organizations are struggling to decide whether to move forward with a virtual event or postpone. Last year, many pushed in-person events back to 2021, and are now realizing this year may be no more conducive to hosting an in-person event. If the purpose of your event is to build business relationships, it may not be in…

    Event Operations

  • Vok Dams Collaborates with IBM to Elevate Digital Marketing and Events

    Vok Dams has joined forces with IBM to facilitate virtual events and digital customer and brand experiences. The Germany-based event and live marketing agency announced the collaboration Feb. 17. By creating the platform, Marketing Experience Hub, which runs on IBM Cloud, Vok Dams will enable companies to host events and fairs virtually during the pandemic and beyond, and ensure seamless customer engagement. “The creation of our digital event platform is an example of how digitalization can be advanced in the…

    Breaking News

  • Savvy Swag Bag Items that will Thrill Online Event Attendees

    Who doesn’t love free stuff? Other than printed collateral and overly branded products, most people welcome giveaways. And the cooler and more usable the gift, the greater lasting impression it will have on event attendees. Here are five items to consider including in the ever-popular swag bag, which has become an increasingly critical way to connect with registrants as events have moved online. Headphones or Earbuds Headphones or earbuds are handy for listening to seminars, they can be used long…

    Virtual Events

  • Leveraging Content Beyond your Virtual Event

    Good event content has always been valuable for attendees but it seems even more so with virtual events. A new poll by Eventsforce shows 70 per cent of organizers are spending extra time and money producing high-quality sessions and presentations in order to engage more effectively with people online. And this makes sense. The serendipity of networking at in-person events can’t be replicated in a virtual environment, so attendees will naturally focus on the learning aspect. But the benefits don’t…

    Virtual Events

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