News & Articles - data

  • How to Sell Hybrid Events to Sponsors

    With the easing of lockdown restrictions and reopening of borders worldwide, hybrid events are expected to return in a big way. In fact, a new research study revealed 58 per cent of organizers are running hybrid events in 2021, and another 17 per cent have already committed to do so in 2022. That same study showed organizers are feeling confident about the return of in-person events, with 71 per cent saying their attendees expressed readiness in meeting face-to-face this year.…

    Event Branding & Marketing, Event Operations

  • How to Effectively Use Data from your Virtual Event

    While the shift to virtual events in 2020 was challenging, event planners quickly discovered loads of useful data that a digital format can provide. More than physical events, virtual events provide organizers unprecedented insight into attendee demographics and behaviour. This information can be used to create bigger and better future events. But this data is only useful if you know what to collect and how to analyze it. Event and Session Attendance Your virtual event platform enables you to see…

    Virtual Events

  • How the Internet may be Hurting your Virtual Event

    Working from home became an unexpected reality during the pandemic. Like most, I upgraded our Internet connection after making the transition to ensure everyone in my household could continue to make video calls, watch Netflix and browse the web without interruption. As the events industry moved online, more thought was given to networking technology than ever imagined as planners and producers struggled to manage Internet traffic. In an ideal world, everyone would have enough Internet at their disposal and it…

    Virtual Events

  • Hotels.com Hotel Price Index finds global travel industry continues to grow

    Press Release There’s no sign of a slowdown for the global travel industry, according to the latest Hotel Price Index (HPI) from Hotels.com. The prices travellers paid for overnight accommodation rose 3 per cent globally in 2018, with every regional index, except the Pacific, receiving a boost. The growth in travel comes despite uncertainty such as Brexit, the wildfires in California, drought in South Africa and earthquakes in Japan. Travellers also showed resilience and renewed confidence in destinations touched by…

    Breaking News

  • Cendyn voted North America’s leading hotel CRM technology provider World Travel Awards

    Press Release Cendyn, the leading provider of hotel CRM and hotel sales platforms in the hospitality industry, has been voted as North America’s Leading Hotel CRM Technology Provider and North America’s Data Driven Marketing Agency for 2018. The prestigious World Travel Awards recognizes companies, organizations and brands that push the boundaries of hospitality industry excellence. “We are truly honoured to have won these awards. Cendyn was founded over 20 years ago in North America, so these awards really resonate with…

    Breaking News

  • The case for harvesting data

    As the Cambridge Analytica controversy dominated headlines, a number of commentators excitedly speculated that Facebook had been discovered engaging in data manipulation. I expected that they would soon follow with dark hints that the Ford Motor Company was manufacturing automobiles. Seriously? What business did they think Facebook was in? As the controversy unfolded, data analysis was characterized as a digital dark art thatneeded to be regulated and restricted. It was maligned as dishonest, pervasive and intrusive, and with little mention…

    Meeting Community, The Business of Meetings

  • Meeting analytics: The future of managing event data is here

    By John Santaferraro As live events move from digital distraction to digital engagement, analytic potential explodes. We have reached a point where the data being generated by applications is now more valuable than the app itself. According to the Nucleus Research study in 2014, for $1.00 invested in analytics there is a $13.01 return on that investment. With this kind of prize at the end of the analytic journey, analytics will be the big live meeting winner in 2017. Strap…

    Event Operations, Event Registration, Social Media & Technology

  • New Concur data shows Airbnb business is growing quickly among corporate travellers

    44 per cent user growth YOY in Q2; increased adoption by small and midsized companies, education and technology sectors Concur, an SAP company and the world’s leading provider of integrated travel and expense management solutions, has released an in-depth analysis based on a subset of Concur customer data representing $77 million in Airbnb spend and more than 320,000 Airbnb expenses over eight quarters. The findings showed which industries and segments are driving Airbnb usage in business travel. Airbnb usage also showed strong growth over time, including…

    Breaking News, Corporate Travel & Incentives, Meeting Community, Travel Tips & News

Venue & Supplier Profiles