Six marketing tips to promote your next event

By Brent Taylor Let’s talk marketing. It seems today that there is a plethora of marketing materials, opinions and experts advising us on how to best market any product or service we have to offer. Why is that? Why is … Continue reading

The IMEX Group and C2 International announce joint partnership

C2 International, the ground-breaking leader in business conferences, has partnered with the IMEX Group in a joint effort to drive innovation and creativity throughout the meetings and events sector. The three-year agreement represents the first time that C2 International has … Continue reading

What do you know about sponsorship?

Reinventing sponsorships using creativity and customization When it comes to sponsorship, the competition is real – and tough. In order to survive it, we need to rethink what potential sponsors are looking for. Thirty years ago, it was a logo … Continue reading

Creativity in the meetings and events industry

From where does creativity come? Let me just say, I dislike the phrase ‘thinking outside of the box.’ It means nothing. The sky is the limit. After having produced events with budgets ranging from small to large, I feel qualified … Continue reading

The future of talent in meetings and events

By Issa Jouaneh Meetings and events are about bringing people together. This is an industry that combines art and science to create unforgettable experiences, and relies heavily on talent within to manage the seamless execution of those experiences. To succeed, … Continue reading