News & Articles - creativity

  • Funny Business: Event-planning tips from the world of comedy

    By Mark Sutton All together now: There’s no business like the event planning business, there’s nooo business I know! Sorry. I get it. It doesn’t have quite the same ring to it. But, when you really think about it, planning an event and putting on a show are really not that different. You have to think about content, timing, logistics, snacks, sound, the audience experience, snacks, lighting, pacing, and snacks (people really like snacks). That’s a lot of stuff. Most…

    Event Operations

  • Six marketing tips to promote your next event

    By Brent Taylor Let’s talk marketing. It seems today that there is a plethora of marketing materials, opinions and experts advising us on how to best market any product or service we have to offer. Why is that? Why is there so much attention being given to marketing? I recently read Seth Godin’s books, All Marketers are Liars and Purple Cow. I recommend both these books along with Simon Sinek’s Start with Why. I was intrigued by what Godin identifies as…

    Event Branding & Marketing, Event Operations, Social Media & Technology

  • The IMEX Group and C2 International announce joint partnership

    C2 International, the ground-breaking leader in business conferences, has partnered with the IMEX Group in a joint effort to drive innovation and creativity throughout the meetings and events sector. The three-year agreement represents the first time that C2 International has partnered with another event. The partnership aligns the visions of both organisations through dedicated events at IMEX shows as well as on-going opportunities and content throughout the year. The aim of the partnership between the IMEX Group and C2 International…

    Breaking News, Meeting Community

  • What do you know about sponsorship?

    Reinventing sponsorships using creativity and customization When it comes to sponsorship, the competition is real – and tough. In order to survive it, we need to rethink what potential sponsors are looking for. Thirty years ago, it was a logo on a poster and a program, and a thank you after the event. But that’s no longer the case. Today corporations don’t care about logo exposure on your materials and websites. It has become such a given – logo placement,…

    Event Branding & Marketing, Event Budgeting, Event Operations, Special Events

  • Creativity in the meetings and events industry

    From where does creativity come? Let me just say, I dislike the phrase ‘thinking outside of the box.’ It means nothing. The sky is the limit. After having produced events with budgets ranging from small to large, I feel qualified to say that your creativity is only limited by your imagination. So, where do you start? Ask the right questions to discover your client’s vision, if they have one. Move on to the objectives, format for the program and demographics…

    Event Branding & Marketing, Event Operations, Speakers & Entertainment, Special Events

  • The future of talent in meetings and events

    By Issa Jouaneh Meetings and events are about bringing people together. This is an industry that combines art and science to create unforgettable experiences, and relies heavily on talent within to manage the seamless execution of those experiences. To succeed, it takes a special kind of person with the right training, a firm grasp on new technology, passion and integrity. My team at American Express Meetings & Events has explored the future of talent in the meetings and events industry,…

    Career Development, HR Tips, Meeting Community, The Business of Meetings

Venue & Supplier Profiles