News & Articles - COVID-19

  • How to Pivot Sponsors from In-Person to Virtual Events

    In the wake of the COVID-19 pandemic, many event brands are taking steps to move online. But how do you keep sponsors satisfied during the virtual transition? Establish an E-mail Marketing Campaign E-mail is one of the most powerful ways to communicate with attendees, regardless the circumstances. Offer sponsors an e-newsletter bundle with featured content that’s sent to attendees. Include sponsors and links to their websites and social media channels. Prior to deployment, make sure e-mails are both informative and…

    Event Operations, Virtual Events

  • What Events May Look Like After the COVID-19 Pandemic

    COVID-19 has stopped meetings and events in their tracks. But although an unprecedented time for the industry, it will undoubtedly recover. “I am strongly convinced the physical event business will bounce back,” says best-selling author and frequent public speaker, David Meerman Scott, who studies how neuroscience affects behaviour. “Humans crave physical interaction with other humans. We want to be part of a tribe — that’s baked into our neuroscience. Our brains thrive around being around people who are just like…

    Contingency/Disaster Planning, Event Operations

  • Steps to Protect Yourself if an Event is Cancelled

    Many events have been affected by the COVID-19 pandemic, resulting in cancellations. Some vendors have returned deposits while others have agreed to hold them as a credit toward rescheduled events. Then there are those who have refused refunds or credits altogether. Why the difference? It often comes down to the terms included in your contract. With uncertainty around the outbreak and, consequently, when in-person events may take place, it’s important to review the cancellation policy to avoid a penalty. Also,…

    Meeting Community, The Business of Meetings

  • GBAC Star Certification to Help with Reopening of Events Industry

    A new program will enable public venues of all sizes to create and maintain an effective cleaning, disinfection and infectious disease prevention plan that could help with the safe resumption of face-to-face events and allay attendee concerns. Unveiled by the Global Biorisk Advisory Council (GBAC), a division of the worldwide cleaning industry association ISSA, GBAC Star establishes requirements to assist facilities with work practices, protocols, procedures and systems to control and minimize the risk associated with virulent agents like the strain…

    Breaking News

  • Study Shows Increased Confidence in COVID-19 Business Restoration

    Most companies are planning COVID-19 recovery for 2020, with one-third preparing for it in the next three months, according to a new report by the Global Business Travel Association (GBTA). “The global business travel industry remains at a standstill but we are finally beginning to see some light at the end of this very long tunnel,” says GBTA CEO, Scott Solombrino. GBTA is a business travel and meetings trade organization with operations on six continents. It surveyed almost 1,600 member…

    Breaking News

  • Canadian Task Force to Tackle Exposition Industry Recovery

    A task force has been established to help with the resumption of trade and consumer shows. Created by the Canadian Association of Exposition Management (CAEM), the 24-person group will lay the groundwork for the responsible, safe and effective reopening of the exposition industry, which has been greatly impacted by the COVID-19 pandemic. “Business events serve as an immense driver of economic growth and innovation,” says CAEM president, Catherine MacNutt. “By uniting as an industry and collaborating with our strategic partners…

    Breaking News

  • Sanitized Air Travel to Affect More than 70 Points in Passenger Journey: Report

    Dozens of areas in an airport could change after the coronavirus pandemic to restore confidence in flying, according to a leading aviation marketing consultancy firm. In its latest report, SimpliFlying details what it will be like to fly in the age of ‘sanitized’ travel, from check-in through arrival at the destination. Highlights of the multi-step approach to passenger safety include all bags to be ‘sanitagged,’ the touchless cabin, in-flight janitor and the end of the ‘30-minute turn.’ Beginning with online…

    Breaking News

  • Company Pivots Scope of Service to Save its Business During Pandemic

    A leading Canadian event staffing company is shifting its service during the coronavirus outbreak. BBW Event Staff has announced it is transforming its trained customer service professionals into COVID safety ambassadors to help businesses and properties safely reopen. “If we don’t do something now, we won’t be around on the other side of the pandemic to see our customers and employees again,” says BBW senior vice-president and co-founder, Sheila Wong. “I’m not letting a virus take us down after three…

    Breaking News

  • Air Canada Suspends Italy Service Until May 1

    Following changes in Italian government regulations that pretty much lock down the country – as well as ongoing health and safety concerns – Air Canada has suspended service between Canada and Italy 11. A spokesperson for Air Canada told PressToday that, “Our last flight to Rome will depart Toronto on the evening of March 10 and the last flight returning from Rome will be March 11 to Montreal. We continue to monitor this situation and evaluate conditions prior to resuming…

    Breaking News

Venue & Supplier Profiles