News & Articles - content

  • How to Sell Hybrid Events to Sponsors

    With the easing of lockdown restrictions and reopening of borders worldwide, hybrid events are expected to return in a big way. In fact, a new research study revealed 58 per cent of organizers are running hybrid events in 2021, and another 17 per cent have already committed to do so in 2022. That same study showed organizers are feeling confident about the return of in-person events, with 71 per cent saying their attendees expressed readiness in meeting face-to-face this year.…

    Event Branding & Marketing, Event Operations

  • How to Leverage Technology to Simplify your Hybrid Event Production

    A recently published study by EventMB found an overwhelming majority of event organizers (81 per cent) believe they have to design and execute separate, dedicated experiences for in-person and remote audiences when hosting a hybrid event. Fortunately, with the right production technology and expertise, you don’t have to plan two separate events when going hybrid. Here’s how. Focus on Content Hybrid formats allow you to produce one event with two outputs. Take Apple’s annual Worldwide Developers Conference. The five-day event…

    Event Operations, Social Media & Technology, Virtual Events

  • Balancing Act: Reducing Risk Without Taking a Hit to Attendee Management

    What if our keynote loses power? What if we have a system failure? What if there’s a network outage? The worry of potential tech challenges fuels the nightmares that keep event professionals up at night in the days leading up to a virtual event. The good news is pre-recorded content can solve a lot of these concerns. Finding the perfect balance of live and pre-recorded content will reduce your risk while still allowing your attendee to sense a shared experience…

    Virtual Events

  • Leveraging Content Beyond your Virtual Event

    Good event content has always been valuable for attendees but it seems even more so with virtual events. A new poll by Eventsforce shows 70 per cent of organizers are spending extra time and money producing high-quality sessions and presentations in order to engage more effectively with people online. And this makes sense. The serendipity of networking at in-person events can’t be replicated in a virtual environment, so attendees will naturally focus on the learning aspect. But the benefits don’t…

    Virtual Events

  • Generation C: Those who create, connect, curate and build community in events

    Generation C (Gen C) is a generation identified by GoogleThink who are creating, connecting, curating their own content, and building community. This is not represented by an age, but by an attitude and mindset; not separated by location, but global. It is the “generation” attending our events who are sharing – with each other in the live environment and with their much wider digital, social audiences. They are spreading what they hear, see, learn and connect to much further and…

    Event Branding & Marketing, Event Operations, Meeting Community, Social Media & Technology, The Business of Meetings

  • How content management can extend the benefits of a conference after it’s over

    By Oliver Vadas Finding a way to provide ongoing support for professional development and information distribution are important considerations for a growing number of corporate and association meeting planners. Making conference content available to an entire audience or association membership — not only to registered conference delegates — is the best way to fulfill that mission. The first phase of the education process is to explain the benefits of preserving conference contents. The following article is intended to assist event…

    Event Operations, Meeting Community, Social Media & Technology, Special Events & Conferences, The Business of Meetings

Venue & Supplier Profiles