News & Articles - conference

  • Allstream Centre to be re-branded Beanfield Centre

    Exhibition Place’s conference centre to have a new name Effective March 1, 2017, Toronto City Council has approved a multi-year sponsorship agreement between Exhibition Place and Beanfield Metroconnect for the title sponsorship of the conference venue to be called Beanfield Centre (formerly Allstream Centre). The ten-year agreement includes title sponsorship of the centre, creation of a new logo, venue telecommunication services, building and exterior signage.  Details of the arrangement and the Beanfield Centre’s re-branding launch will be made public in…

    Breaking News, Meeting Community

  • Vancouver scoops two awards for conference marketing plan

    Innovative, multiplatform marketing campaign recognized by Destination Canada and BCAMA Vancouver has received two recognitions for outstanding marketing for a campaign created for the Professional Convention Management Association’s 2016 Convening Leaders Conference, held in January at the Vancouver Convention Centre. In mid-October, Destination Canada’s Explore Canada Awards of Excellence honoured the campaign with the “Most Innovative PR Campaign” award. According to the judges, “PR for conferences is typically boring, with formulaic videos and social media that merely shares and retweets…

    Breaking News, Meeting Community

  • Dangerous assumptions: The faulty reasoning behind many conference education programs

    By Jeff Hurt It’s a very dangerous assumption: We assume that if our speakers are talking, our attendees must be learning. We equate telling from the stage with audience education. Telling does not equal learning. We’ve placed a value on experts talking instead of a value on attendees’ learning. It’s backwards thinking and it’s one of our conference’s most dangerous assumptions. Mimicking the wrong model Most of our conference education mimics our traditional higher education model. Attendees listen to experts…

    Event Branding & Marketing, Event Operations, Meeting Community, Special Events & Conferences

  • The International Centre warmly welcomes Arshan Hussaini to its team

    The International Centre is excited to announce the appointment of Arshan Hussaini to the position of Sustainability Officer. Arshan brings a wealth of experience and a solid track record to The International Centre. In his most recent role as Environmental Energy Analyst with the Town of Oakville, Arshan oversaw and managed multiple municipal energy sector-related environmental projects. He was previously Sustainability Project Manager at KDC and a Climate Change Consultant at Toronto Atmospheric Fund. He earned his Master’s in Environmental…

    Moves & Changes, People & Profiles

  • Trends in the conference venue industry

    The news is positive The IACC has released the 2016 edition of “Trends in the Conference Venue Industry.” According to IACC CEO Mark Cooper, “The industry growth theme of the last four years continues.  This comprehensive trends report, the only one which focuses on small meetings-focused venues industry-wide, indicates that IACC members have improved revenue, occupancy, rate and profit over the previous year. For the second year running, significant strong performance was seen from IACC’s corporate meeting venue operators.” Cooper continued, “Corporate conference venues…

    Breaking News, Meeting Community

  • Tourisme Montréal rallies tourism industry around its value proposition for the business travel market

    At its annual conference on tourism prospects, an event that kicks off Montréal’s fall tourism season, Tourisme Montréal presented the pillars that will support its strategy for the business travel market. The organization invited Montréal leaders to work synergistically with meeting planners to ensure the success of international conferences and events in Montréal. This value proposition underscores the promise that the group of Montréal-based partners extends to clients: one of a quality experience with expert support. In this lively city…

    Breaking News, Corporate Travel & Incentives, Meeting Community, Travel Tips & News

  • How content management can extend the benefits of a conference after it’s over

    By Oliver Vadas Finding a way to provide ongoing support for professional development and information distribution are important considerations for a growing number of corporate and association meeting planners. Making conference content available to an entire audience or association membership — not only to registered conference delegates — is the best way to fulfill that mission. The first phase of the education process is to explain the benefits of preserving conference contents. The following article is intended to assist event…

    Event Operations, Meeting Community, Social Media & Technology, Special Events & Conferences, The Business of Meetings

  • Helping stakeholders see the big picture of meetings value

    Amid today’s challenging climate of economic uncertainty, more and more discussion about meetings and events is taking place in the corporate boardroom, where senior management teams are assessing the value those meetings bring to their business. For a professional meeting planner, knowing how to prove the value of tangible and intangible returns on a stakeholder’s investment is an enviable skill. Establishing the inherent value of meetings and how they tie in to corporate objectives is a critical component of the planning process, giving you the power to leverage that information with senior management and helping to justify their meetings investment.

    Meeting Community, The Business of Meetings

  • Understanding the risks and perceptions of mass gatherings

    Over the past eight months I had the privilege, along with two of my post-graduate students (Jane Chevrier and Shawn Shapiro), the two colleagues listed to your right and two of Ginette Soulieres’ students (Rachel Thombs and Greg Watkinson), of working on a research project to determine:a) How the public perceives the risks of mass gatherings in Torontob) How those that work in the professions that produce the mass gatherings perceive the risks.

    Breaking News, Contingency/Disaster Planning, Event Operations, Meeting Community, Meeting Facts & Stats

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