By Ben Moorsom When the sales conference is over and your teams are back in the field, are they applying what they learned? Selling is one of the toughest jobs in any organization. It requires the right mix of motivation, personality and skill to persuade a potential buyer to commit to a deal. And it’s a grind — pursuing leads, relentlessly following up, making them the right offer, all while keeping a close eye on the competition. It’s not for…
News & Articles - conference
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Growth in agency bookings provides increasing revenue for London’s Barbican
Press Release The Barbican’s business events team has seen agency bookings over the last year increase to 33 per cent, continuing a trend of significant sales growth. While just 1 per cent of bookings were made through agencies in 2015, three years later they provide a third of business sales at the venue. Overall growth in the last year saw Barbican Business Events exceed sales targets by 4 per cent. “We have seen a real benefit from the commitment we…
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Building the right team can make – or break – your event
You’ve gone through the request for proposal process, won it (congratulations), and inherited the conference management team. It’s probably made up of the conference chair and organizing committee from the organization – or organizations — that hired you. You’re stuck with this team for better or worse, but the event day team is yours to build from the ground up. You get to recruit and train the event novices and conference pros that will make the big day a success…
Event Operations, Meeting Community, Special Events & Conferences
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What you need to know about shipping event materials
By John Santini Like most people shipping to a trade show or conference, once your shipment leaves your premises you likely give little thought to its journey to your booth space in Canada. We’re just happy to see it there when we arrive! It is important, however, to understand what happens between points A and B to ensure your material makes it there, on time and during the move-in hours. Move-in day and labelling You would be surprised how many…
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Wish list of items for a perfect event space
By Jessica Symons and Sarah Stockton Before determining what the perfect event space is, you first need to understand your client’s needs, their demographic, and their expectations: Do they prefer downtown locations versus the suburbs? Do they need to be close to transit or the airport? Do they need to have off-site social locations close by? Where is the majority of their membership coming from? How many people are expected to attend this event? Are they mostly women, mostly men,…
A/V & Special Effects, Event Operations, Meeting Checklists, Meeting Venue Overview, Site Selection, Speakers & Entertainment
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Building positive working relationships with speakers
A little bit of forethought can make a world of difference Speakers are the core of your meeting or conference experience. A good speaker can be what makes your conference exceptional, while a bad speaker can be the one thing that drags everything down. This is why your first step is to carefully select your speaker to ensure they will fit your audience, engage participants and boost the overall quality of your event. The relationship you build with the speaker…
Event Branding & Marketing, Event Operations, Social Media & Technology, Speakers & Entertainment
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The Metro Toronto Convention Centre wins two prestigious building operations awards
The Metro Toronto Convention Centre (MTCC) is proud to announce that it has been honoured with the 2017 Outstanding Building of the Year (TOBY) Award and the Certificate of Building Excellence in the public assembly category by the Building Owner’s and Management Association of Toronto (BOMA). The TOBY Award and the Certificate of Building Excellence are prestigious recognitions awarded to facilities with the highest levels of quality in many categories of building operations including energy conservation, building performance, security standards and community…
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Meetings Market Survey reveals resilience and optimism for 2017
PCMA (Professional Convention Management Association)’s magazine, Convene, has published its 26th annual Meetings Market Survey and the results show that the industry is in robust health: budgets for meetings and attendance at conference and exhibitions are both increased on 2015 and 28 per cent of industry professionals expect to plan more meetings during 2017. Nearly 300 North American-based event professionals participated in the 2016 survey which took place in the months leading up to the U.S. Presidential Elections. It has…
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Meeting analytics: The future of managing event data is here
By John Santaferraro As live events move from digital distraction to digital engagement, analytic potential explodes. We have reached a point where the data being generated by applications is now more valuable than the app itself. According to the Nucleus Research study in 2014, for $1.00 invested in analytics there is a $13.01 return on that investment. With this kind of prize at the end of the analytic journey, analytics will be the big live meeting winner in 2017. Strap…
Event Operations, Event Registration, Social Media & Technology
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Allstream Centre to be re-branded Beanfield Centre
Exhibition Place’s conference centre to have a new name Effective March 1, 2017, Toronto City Council has approved a multi-year sponsorship agreement between Exhibition Place and Beanfield Metroconnect for the title sponsorship of the conference venue to be called Beanfield Centre (formerly Allstream Centre). The ten-year agreement includes title sponsorship of the centre, creation of a new logo, venue telecommunication services, building and exterior signage. Details of the arrangement and the Beanfield Centre’s re-branding launch will be made public in…
