News & Articles - communication

  • Networking Know-How: The keys to building a powerful network

    By Jennifer Beale All successful people say networking is the key to achieving goals. Given today’s ever-changing, high-tech, hyper-connected world, it’s never been easier to find the right people. But because everyone is bombarded with information and requests, it’s hard to get someone’s attention. And when you do, it can be even harder to keep it. Live events remain the best place to connect with the right people. Nothing can replace an event for getting noticed and initiating lucrative, long-term…

    Event Operations, Meeting Checklists

  • Digital vs. paper: Which will win the battle of meetings communication?

    By Phil Rappoport Could the fun and age-old “selection game” of Rock-Paper-Scissors become “App-Paper-Scissors?” Which one would top the other in a one-on-one duel by meeting professionals and their delegates? Can the app and a pair of scissors turn paper into shreds, or will paper still have a place? Judging by the surge of mobile app usage in the meetings and events industry over the past five years, one would think that apps are clearly in the driver’s seat and…

    Event Branding & Marketing, Event Budgeting, Event Operations, Social Media & Technology

  • The challenges faced by event food and beverage teams

    From addressing food allergies to dealing with shrinking budgets and tighter-than-ever timelines, venue food and beverage teams face a host of challenges with every event they help organize. Corporate Meetings and Events magazine recently spoke with senior leaders at several successful event venues to learn about how these hard-working teams address such challenges to create exceptional experiences for planners and guest alike. Participants: Jason Bangerter, Executive Chef; Virgilio Vea, Director of Food and Beverage; and Kate Mackay, Director of Sales…

    Event Branding & Marketing, Event Budgeting, Event Operations, Food & Beverage

  • Safety and security education for planners

    By Maria da Cunha, CTC, CMP Planning an event consists of various planning aspects throughout the life of the event. In today’s environment, one of the most important stages is security for the event and how the planner ensures that everyone and everything is protected leading up to and during the event. Security has always been part of event planning, but it’s not always top of mind in the initial planning stages of the event. Instead, it is often considered…

    Contingency/Disaster Planning, Event Operations

  • Push event boundaries with integrated technology

    Delegates are becoming more tech savvy every year and want to enhance their experience from the moment they decide to attend an event. Dynamic tools are disrupting old methods of planning in order to craft these new experiences and boost efficiency. In the past, Wi-Fi, mobile phones and apps were considered as stand-alone items, but they are now being used together to also address different workflows and help manage the unpredictability of events. In turn, planners are re-imaging the way…

    Industry Insights

  • Information – the most important tool of planning and executing events

    The one major tool we have is information. We get our information based on the questions we ask, how information is gathered and how information is distributed. Asking the right questions Whenever I am speaking to a new or previous client, I begin by: Gathering the basic information about the program or event; Asking the client to clearly define the objectives and parting message; Asking where the program or event has been held before (if applicable), what worked and what…

    Event Branding & Marketing, Event Budgeting, Event Operations, Event Registration, Site Selection

  • Tips to network and find jobs online

    Prospecting for sales or promotional leads and hunting for career-related opportunities rank among today’s most popular online activities among meeting planners and suppliers in every field. But which rules of conduct should you be following when reaching out regarding potential business on social networks or electronic applying for a new job at a prospective employer? As we discovered while researching our new book, Netiquette Essentials: New Rules for Minding Your Manners in an Online World, the answers may surprise you.…

    Career Development, People & Profiles

  • Rethink 2014: Six shifts occurring in the world of corporate events

    My how things have changed in the past two decades. We have slowly shifted to keep pace with these changes in the corporate events industry and the expectations of the guest. As our world shifts around us so quickly we can barely keep pace, we’re learning to become more agile and adjust to the landscape. Some of the changes which have struck me as significant I share below, and I welcome comments from those you have experienced. Shifts in food…

    A/V & Special Effects, Event Operations, Food & Beverage, Green/Sustainable Meetings, Site Selection, Social Media & Technology

  • It’s event day: What and how do you communicate with your client?

    In this installment of our series aimed at helping you understand your own personality style and that of your clients, I’m focusing in on event day. What is your client most concerned about/looking for when it’s time to put all the planning into action? Your client may or may not be a seasoned veteran at hosting events, so it’s your job to make them feel like they are. For background information you may want to read the first article in…

    Career Development, People & Profiles

  • How to make the most of event branding opportunities

    By Ben Moorsom What “irks” you about event branding? If you’ve ever attended an event and been underwhelmed, then you can understand what ‘irks’ me about event branding – missed opportunities. There’s no excuse for missing opportunities to maximize your brand and create a robust, immersive and truly engaging event experience. And the worst thing is, the solutions that would take these events from ‘miss’ to ‘memorable’ are usually in the simplest of details. That’s where branding lives, in the…

    Event Branding & Marketing, Event Operations

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