Six marketing tips to promote your next event

By Brent Taylor Let’s talk marketing. It seems today that there is a plethora of marketing materials, opinions and experts advising us on how to best market any product or service we have to offer. Why is that? Why is … Continue reading

Victoria, Saskatoon and St. John’s collaborate to boost conference tourism

Cities in Sync is a landmark initiative to create an efficient tool for planners booking conferences and meetings in Canada Collaboration: two or more organizations working together to achieve shared goals. That’s the idea behind a landmark new initiative being … Continue reading

Marketing and event planning team collaboration greatly valued for creating successful events

One-half (49 per cent) of event planners surprisingly report marketing departments at their respective companies are always or often involved in the planning and execution of events, and an overwhelming majority find value in this type of partnership. The GBTA … Continue reading