News & Articles - Carly Silberstein

  • Predictions for the Events Industry in the Post-Pandemic Era

    The global spread of COVID-19 has transformed daily life and, like most business sectors, the events industry has evolved and adapted to cope with the new normal. In doing so, it has entered a new phase where changes are likely to endure into the post-pandemic period. Here, three industry experts — Carly Silberstein of Redstone Agency, Ruby Sohi of Royal Blue Events Management and Theresa Beenken of the National Speakers Bureau — provide their predictions on how the events industry…

    Event Operations

  • The Key to Unlocking a Compelling Online Event Experience

    Over the past few months, there has been major growth in the percentage of meetings, conferences and other events hosted virtually. The increase in demand for digital experiences shows consumers are willing to adapt in their quest for human connection during the COVID-19 public health crisis. But this doesn’t mean switching an in-person event online will guarantee success. Organizers still need to give attendees what they want and that’s good content. “There is a misconception that virtual events are simple…

    Event Operations, Virtual Events

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