News & Articles - Canadian Society of Professional Event Planners

  • Meetings Industry Euchre Tournament (MIET 2018)

    The Meetings Industry Euchre Tournament, an annual event which raises money for cancer research, is excited to announce the transition of the 7th Annual Tournament to CanSPEP, the Canadian Society of Professional Event Planners. CanSPEP and MIET have signed a memorandum of understanding which supports the integrity of the event and ensures profits will support cancer research to find a cure through Princess Margaret Cancer Foundation. Founding member and Chair of MIET and BBW Vice President Sheila Wong states, “It’s…

    Breaking News, Meeting Community

  • Six marketing tips to promote your next event

    By Brent Taylor Let’s talk marketing. It seems today that there is a plethora of marketing materials, opinions and experts advising us on how to best market any product or service we have to offer. Why is that? Why is there so much attention being given to marketing? I recently read Seth Godin’s books, All Marketers are Liars and Purple Cow. I recommend both these books along with Simon Sinek’s Start with Why. I was intrigued by what Godin identifies as…

    Event Branding & Marketing, Event Operations, Social Media & Technology

  • CanSPEP update: Promoting professionalism, creating awareness

    Now in its 16th year, the Canadian Society of Professional Event Planners began in 1996 as IMPAC (Independent Meeting Professionals Association of Canada). Its founder and first president, Joy Fox, CMP Emeritus, created the association out of a need to gather independent planning professionals as a strong group of entrepreneurs. The organization’s first meeting was held at the Westin Harbour Castle in Toronto where the 24 planners in attendance developed a mission to “promote, support and educate independent meeting and…

    Industry Profiles, People & Profiles

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