News & Articles - budgeting

  • proposals

    Building Proposals that Close Deals

      Writing great proposals is not rocket science. But too often we try to short cut the process. If you follow these four simple steps you will be successful with your proposals. 1)      Understand the prospect’s needs. This means extensive discovery sessions. Before you can build a proposal, you need to know the prospect’s specific goals. Are they sales? Is it about building brand awareness? Is it a PR or GR move? Perhaps it is about employee engagement. Perhaps it…

    Event Budgeting, The Business of Meetings

  • wave

    Surviving The Next Big Wave

      If you made it through the last two years and still have your company and team intact, then you are still standing and are ready to take on what is happening in our industry. The work is coming in harder, faster and with staggering momentum and we will need to learn to ride the wave. Our team decided early on that we would never call (whatever was to come) a tsunami, but that’s exactly what it is. For more…

    Event Branding & Marketing, Event Operations

  • What to Charge for a Virtual Event

    Typically, the costs associated with producing a virtual event are much lower than that of an in-person one. Organizers may save on the venue, food and beverage, decor, signage, travel, accommodations and more. Pivoting online means the entire event format will change and, subsequently, a new pricing strategy is required. While many virtual events are offered for free, this doesn’t mean yours has to be. But what should you charge? The best way to determine a suitable pricing structure is…

    Event Operations, Virtual Events

  • Non-Profit, Pro-Revenue: Making money in the not-for-profit sector

    It’s that time of year again: More financial considerations for not-for-profit meeting planners. I’m not sure what it is about this time of year, but at the end of the summer season my financial concerns are always top of mind. It might be due to the timing of client budget planning for 2019, or that I’ve overextended my own budget from summer weekends trying to make the most of this nice weather (as I tell myself), but in past years…

    Event Budgeting, Event Operations

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