News & Articles - branding

  • Adapting your Sampling, Promotions Strategy in the New Normal

    COVID-19 has, without a doubt, taken the world by storm. It’s halted industries and stopped most social gatherings. Beyond this, it’s created a new normalcy. Some might say the pandemic has been the biggest driver of change in recent decades (or even a century). But what does this mean for the sampling and promotions industry? Take-Home Method The days where you simply walk over to a counter for a sample are gone. As consumers prioritize health and safety, smart sampling…

    Event Branding & Marketing

  • How Best to Monetize your Online Event  

    Now almost six months into the worldwide pandemic, most businesses have pivoted from in-person gatherings to virtual events. But despite more people than ever using online platforms, companies continue to struggle with monetization, which may be essential to their survival amid the economic chaos wrought by COVID-19. While there are a variety of methods to earn income from virtual events — ticket sales, paid access to selective streams and upgrades for premium session content, to name a few — perhaps…

    Event Operations, Virtual Events

  • Exhibit House Launches New Services for Safe Workplaces, Virtual Events

    A trade show exhibit design firm has launched a set of solutions for companies operating under COVID-19 guidelines to enhance marketing and operations during the ‘new normal.’ “In talking with our clients, they are asking for new ways to market their brand while keeping employees and customers safe,” says Karin Roberts, marketing manager at the Tradeshow Network Marketing Group. The Tradeshow Network’s new services include safety measures for offices, restaurants and other workplaces, virtual exhibits and events, prepackaged rental exhibits…

    Breaking News

  • Steps to Protect Yourself if an Event is Cancelled

    Many events have been affected by the COVID-19 pandemic, resulting in cancellations. Some vendors have returned deposits while others have agreed to hold them as a credit toward rescheduled events. Then there are those who have refused refunds or credits altogether. Why the difference? It often comes down to the terms included in your contract. With uncertainty around the outbreak and, consequently, when in-person events may take place, it’s important to review the cancellation policy to avoid a penalty. Also,…

    Meeting Community, The Business of Meetings

  • How to manage your online reputation

    Between the rise of social networks, cloud apps, and 24/7 wireless connected solutions, online reputation management is now an essential topic to keep in mind when managing a personal or professional online brand. Luckily for meeting planners and industry vendors, maintaining a positive and professional image needn’t be as difficult as it seems – even in an age where access to virtually anything you could want to know about anyone or anything is just a click or tap away. Below,…

    Career Development, People & Profiles

  • Why you should keep your event branding simple

    So, what does the book or movie The Godfather have to do with your conferences and events? I want you to think totally outside of your normal realm for this article. I recently attended the PCMA Convening Leaders Conference in Boston, and a particular session struck a nerve with me: Beyond Best Practices…Explore Best Principles for Experiential Meeting, facilitated by Greg Bogue of Maritz Travel Company and Gary Schirmacher, CMP of Experient, A Maritz Travel Company. This was one of…

    Event Branding & Marketing, Event Operations

  • Top five tips for a successful brand refresh for your event company

    By Keri Miller After 10 successful years in the Canadian event industry, e=mc2 events decided it was time for a brand “refresh.” Although the original brand had significant brand equity and the core business was quite similar to what it was in 2001, a cultural shift had occurred within our walls and in the world around us. We needed to ensure our name, logo and website accurately reflected our evolution and current position in the marketplace. The original name, e=mc2…

    Event Branding & Marketing, Event Operations, Meeting Community, Top 5 Lists

  • Pre-event communication: Don’t let your event start at the door

    By Ben Moorsom It’s time to get honest about your pre-event communication. Is it more than a “save-the-date” or “register here” email? Does it break through the day-to-day clutter attendees are subjected to? Does it plant the seeds of your important messaging and put attendees in the right mindset for your event? Does it get your people excited and wanting to attend? Be honest. Is your teaser more than an afterthought? It’s time to turn the missed opportunity of pre-event…

    Event Branding & Marketing, Event Operations, Event Registration

  • How to make the most of event branding opportunities

    By Ben Moorsom What “irks” you about event branding? If you’ve ever attended an event and been underwhelmed, then you can understand what ‘irks’ me about event branding – missed opportunities. There’s no excuse for missing opportunities to maximize your brand and create a robust, immersive and truly engaging event experience. And the worst thing is, the solutions that would take these events from ‘miss’ to ‘memorable’ are usually in the simplest of details. That’s where branding lives, in the…

    Event Branding & Marketing, Event Operations

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