News & Articles - branding

  • relationships

    Power of Transformational Relationships

      In business, do you take the time to intentionally build partnerships that are truly transformational, as versus transactional? Both transformational and transactional relationships play a role in commerce and that is ok. But, I want to know: when building out big strategies for clients, or if you are an in-house event producer and carry the weight of important projects on your shoulders without a large internal team (as is often the case), do you consider transformational event relationships a part…

    Event Branding & Marketing, Event Operations

  • Spiro

    GES Launches Spiro Marketing Solutions

      Global Experience Specialists (GES), a leading global provider of exhibition services, brand experiences and live event venue services introduces its newest venture Spiro, an integrated marketing solutions agency. Spiro strengthens GES’ abilities to manage traditional events and offers a new set of capabilities to deliver heightened experience dividends for the ways events have transformed. Spiro sees in-person, virtual and hybrid events alike as opportunities for immersive, interactive storytelling and brand loyalty-building. Enhanced services include annual meetings; strategic event management…

    Breaking News

  • content

    Boost Your Brand with Engaging Content

      The meetings and events industry is a great place to start to build a personal brand, but once your brand is created, then what? When you’re in events, you’re in the “experience” business, so it’s an ideal place for creative individuals who want to carve out a personal brand through content creation. Meetings and events have some very unique opportunities for those that want to create engaging and enticing content. It’s through this content that we start to build…

    Event Branding & Marketing, Event Operations

  • employer branding

    Transform Your Employer Brand Experience

      In the modern age of employer brand building, companies are racing to keep up with the sentiments and creative needs of employees. We know first-hand that emotionally engaged employees take better care of your customers and strive harder to fulfill the mission of the brand. So, it only makes sense for companies to double down on their efforts to invest in their employees and generate a powerful employer brand experience. Events are a strategic and creative way to engage…

    Event Branding & Marketing, Event Operations, HR Tips, Uncategorized

  • stories

    Five LinkedIn Profile Tips for Meeting Planners

    In 2020, during the meetings’ industry’s largest crisis to date, LinkedIn saw a massive spike in new users, and content creation on LinkedIn rose 60 per cent. This social and professional media platform is not only growing in popularity for job seekers, but it’s become one of the best platforms for you to project your personal brand and share your thought leadership. If you are a corporate meeting professional, there’s no better social media platform than LinkedIn to connect with…

    Event Operations, Social Media & Technology

  • Eight Questions you Should Always Ask your Webinar Provider

    Online events, specifically webinars, have seen immense changes over the past 18 months with the COVID-19 pandemic. Chief among them has been the increase in the number of people and businesses who now see how webinars can be used to engage prospects, delight customers and communicate with the world at large. But which webinar platform should you be using? There has never been more choice, which only adds to the confusion of selecting the right one. Before you move ahead, consider your…

    Event Operations

  • 5 Marketing Techniques you Need to Use for your Next Virtual Event

    There was a time not long ago when many of us had never attended a true virtual event. Now, with the novelty of modern technologies worn-off and the over saturation of virtual events, event professionals and marketers alike must find new and creative ways to promote their events. While there is increased talk about hybrid events in 2021, 75 per cent of event organizers plan to incorporate technology into their events going forward, no matter the event format. This is…

    Event Branding & Marketing, Virtual Events

  • Vok Dams Collaborates with IBM to Elevate Digital Marketing and Events

    Vok Dams has joined forces with IBM to facilitate virtual events and digital customer and brand experiences. The Germany-based event and live marketing agency announced the collaboration Feb. 17. By creating the platform, Marketing Experience Hub, which runs on IBM Cloud, Vok Dams will enable companies to host events and fairs virtually during the pandemic and beyond, and ensure seamless customer engagement. “The creation of our digital event platform is an example of how digitalization can be advanced in the…

    Breaking News

  • Adapting your Sampling, Promotions Strategy in the New Normal

    COVID-19 has, without a doubt, taken the world by storm. It’s halted industries and stopped most social gatherings. Beyond this, it’s created a new normalcy. Some might say the pandemic has been the biggest driver of change in recent decades (or even a century). But what does this mean for the sampling and promotions industry? Take-Home Method The days where you simply walk over to a counter for a sample are gone. As consumers prioritize health and safety, smart sampling…

    Event Branding & Marketing

  • How Best to Monetize your Online Event  

    Now almost six months into the worldwide pandemic, most businesses have pivoted from in-person gatherings to virtual events. But despite more people than ever using online platforms, companies continue to struggle with monetization, which may be essential to their survival amid the economic chaos wrought by COVID-19. While there are a variety of methods to earn income from virtual events — ticket sales, paid access to selective streams and upgrades for premium session content, to name a few — perhaps…

    Event Operations, Virtual Events

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