News & Articles - best practices

  • Do You Need Virtual Event Insurance?

    With more events making the switch to virtual, event organizers are having to deal with a whole new set of risks. Many of the factors involved in running in-person events still apply but there are others that you may not have considered. One area that’s often overlooked is insurance. So, I spoke with experts at Event Insurance Services Ltd. Here’s what you should know before taking your next event online. Insurance Coverage Traditional events have always required comprehensive insurance policies.…

    Virtual Events

  • Events Industry Council Issues Guidelines to Help Rebuild Trust, Assess Risk

    The Events Industry Council has released a best practices guide to help industry professionals as they navigate the new event landscape. “We must, as individuals and organizations, take the responsibility to own the assessment and mitigation of risk, taking into account guidance from global, national, regional and local public health officials. If we do so consistently and communicate these steps effectively, we will make considerable strides toward reestablishing trust,” says Events Industry Council CEO, Amy Calvert. “Trust with organizational decision-makers,…

    Breaking News

  • Organizers, Venues take Meaningful Steps to Bring Events Industry Back

    The events industry is getting ready for a new landscape as provincial and local governments country-wide lift pandemic-related restrictions on businesses and group gatherings. Recognizing people may be uneasy and even anxious about attending larger exhibitions like conferences and trade shows when they are allowed to resume, organizers and venues are taking steps now to impart consumer confidence. “We have been preparing for a return of events by building a list of potential measures that sit under the cornerstones of…

    Contingency/Disaster Planning, Event Operations

  • Canadian Task Force to Tackle Exposition Industry Recovery

    A task force has been established to help with the resumption of trade and consumer shows. Created by the Canadian Association of Exposition Management (CAEM), the 24-person group will lay the groundwork for the responsible, safe and effective reopening of the exposition industry, which has been greatly impacted by the COVID-19 pandemic. “Business events serve as an immense driver of economic growth and innovation,” says CAEM president, Catherine MacNutt. “By uniting as an industry and collaborating with our strategic partners…

    Breaking News

  • Six marketing tips to promote your next event

    By Brent Taylor Let’s talk marketing. It seems today that there is a plethora of marketing materials, opinions and experts advising us on how to best market any product or service we have to offer. Why is that? Why is there so much attention being given to marketing? I recently read Seth Godin’s books, All Marketers are Liars and Purple Cow. I recommend both these books along with Simon Sinek’s Start with Why. I was intrigued by what Godin identifies as…

    Event Branding & Marketing, Event Operations, Social Media & Technology

  • Best practices for site selection and sourcing corporate meetings and events

    By Jennifer Glynn and Joe Nishi From the moment someone in the office looks at you and says, “we need to plan a conference, make it happen,” what do you do and how do you do it? You would most likely call your favourite property only to find out they do not have space. Now what? You start calling every hotel in the vicinity and wait for someone to respond and hope they have space. Once you get the details…

    Event Operations, Site Selection

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