Tips for hiring the best keynote speaker for your next event

Hiring the right keynote speaker for your corporate event or conference isn’t getting any easier. There seems to be more speakers than ever, on just about any topic. If you Google the term “keynote speaker,” there are over 19.2 million … Continue reading

Dangerous assumptions: The faulty reasoning behind many conference education programs

By Jeff Hurt It’s a very dangerous assumption: We assume that if our speakers are talking, our attendees must be learning. We equate telling from the stage with audience education. Telling does not equal learning. We’ve placed a value on … Continue reading

Three tips for a successful trade show or event

By Geoff Martin In a marketing world dominated by technology and online engagement, trade shows still prove to be a successful marketing technique for most organizations. Nothing compares to being face-to-face with your target market and encouraging engagement with your … Continue reading