Hiring the right keynote speaker for your corporate event or conference isn’t getting any easier. There seems to be more speakers than ever, on just about any topic. If you Google the term “keynote speaker,” there are over 19.2 million results. So what are some tips that will help you find the best possible speakers for your events? I asked a few of my colleagues at Speakers’ Spotlight who are dedicated to helping our clients do just this. Each of…
News & Articles - audience
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Dangerous assumptions: The faulty reasoning behind many conference education programs
By Jeff Hurt It’s a very dangerous assumption: We assume that if our speakers are talking, our attendees must be learning. We equate telling from the stage with audience education. Telling does not equal learning. We’ve placed a value on experts talking instead of a value on attendees’ learning. It’s backwards thinking and it’s one of our conference’s most dangerous assumptions. Mimicking the wrong model Most of our conference education mimics our traditional higher education model. Attendees listen to experts…
Event Branding & Marketing, Event Operations, Meeting Community, Special Events & Conferences
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Three tips for a successful trade show or event
By Geoff Martin In a marketing world dominated by technology and online engagement, trade shows still prove to be a successful marketing technique for most organizations. Nothing compares to being face-to-face with your target market and encouraging engagement with your brand. Planning a trade show exhibit or event display can be overwhelming, but keeping the following three tips in mind will not only help to simplify the process, but will also help ensure a successful event. 1. Plan ahead: Define…
Event Branding & Marketing, Event Operations, Meeting Community, Special Events, Special Events & Conferences, The Business of Meetings
