News & Articles - attendees

  • Leveraging Content Beyond your Virtual Event

    Good event content has always been valuable for attendees but it seems even more so with virtual events. A new poll by Eventsforce shows 70 per cent of organizers are spending extra time and money producing high-quality sessions and presentations in order to engage more effectively with people online. And this makes sense. The serendipity of networking at in-person events can’t be replicated in a virtual environment, so attendees will naturally focus on the learning aspect. But the benefits don’t…

    Virtual Events

  • Ramadan is coming – Are you prepared?

    Experienced meeting professionals know to check the calendar very carefully when choosing event dates. Statutory and religious holidays are simple – we need to just avoid them altogether! Examples of some dates that are completely off limits: Christmas, Easter, Yom Kippur and Passover. One of the religious holidays that causes some confusion among event planners is Ramadan. Ramadan is observed by Muslims worldwide, it falls in May/June and it lasts for about a month. The timing is different every year.…

    Event Operations, Meeting Community, Special Events, Special Events & Conferences

  • Engaging Attendees with Event Technology

    Q&A with Anthony Vade, Experience Architect at FMAV Events have always been about creating experiences. That, and ensuring attendees walk away with the brand messages and key takeaways intended by the event’s planners and stakeholders. This is a worthy goal on paper, but how does one do that effectively, and how can technology help create that lasting impression? Here to discuss the role technology plays in helping event professionals design better experiences is FMAV’s Anthony Vade. How can technological solutions be used…

    Industry Insights

  • Trend Watch – Association Meetings in 2018

    Over the next few months, the team at Redstone will be taking the time to look at what we can change or improve on in our association meeting planning in 2018 – particularly those that will require increasing a budget line or two – in order to be able to bring the organizations we work with into the future. Here are two important areas where our team will be learning, training and increasing our budgets in order to better serve…

    Event Branding & Marketing, Event Budgeting, Event Operations, Meeting Community, The Business of Meetings

  • The psychology of events: Why sticking to a schedule matters

    Have you ever wondered why you get so agitated sitting in a presentation longer than expected? Or why you are so relieved when it ends a few minutes earlier? To understand why this is the case, I interviewed Dr. Brynn Winegard, award-winning professor, brain science expert and keynote speaker. Dr. Winegard opened my eyes as to why sticking to a schedule matters more than you can imagine for the attendee experience. As event planners we know how important it is…

    Event Operations, Meeting Community, Speakers & Entertainment, The Business of Meetings

  • Dos and don’ts for events geared toward young professionals

    Young professional events can be super tricky to plan, because of the wide range of individuals attending (often anywhere from 21 to 35), varying from junior, to mid, to sometimes even senior-level professionals. Considering that you’re probably marketing to both Baby Boomers and Generation X (if they’re controlling the budget for professional development and other events for their staff), and Generations Y and Z (yes, the first-born of this group are now 22!), it can be very challenging to make…

    Event Branding & Marketing, Event Operations, Social Media & Technology, Speakers & Entertainment, Special Events

  • Treat attendees to a day at the Bronx Zoo

    In 1967, the iconic New Yorkers Simon and Garfunkel released a song “At The Zoo” in which they sang “It’s all happening at the zoo.”  It is perhaps a little late, but I am happy to report that it is true for the Bronx Zoo in New York. I confess that for many years I did not know that there was a Bronx Zoo. Whenever I heard the Bronx Zoo mentioned, it was in reference to Yankee Stadium. It was…

    Corporate Travel & Incentives, Employee Incentives, Event Operations, Speakers & Entertainment, Special Events

  • Keynote speakers need careful consideration, says Imago Venues

    A big-name keynote speaker may not be enough to inspire meeting attendees, according to research carried out by Imago Venues. The research measured whether the meetings industry is doing enough to inspire the business leaders of tomorrow, and was conducted in conjunction with Loughborough University and The Right Solution. One of the key questions asked delegates and organisers what made an inspirational speaker and respondents were unanimous in what matters most to them. Passion and enthusiasm came out top of…

    Breaking News, Meeting Community

  • Leveraging the power of choice within corporate events

    By Ben Moorsom Chicken, beef, or fish? Spa or golf? These are the types of choices you’ll most often find when it comes to corporate meetings and events. People are asked to choose amongst more trivial things, but rarely given any choice when it comes to the content or structure of the information they’re receiving and how they’re receiving it. While many association meetings and conferences do a great job integrating ‘choice’—the same hasn’t been translated to the corporate event…

    Event Branding & Marketing, Event Operations, Meeting Community, The Business of Meetings

  • Dangerous assumptions: The faulty reasoning behind many conference education programs

    By Jeff Hurt It’s a very dangerous assumption: We assume that if our speakers are talking, our attendees must be learning. We equate telling from the stage with audience education. Telling does not equal learning. We’ve placed a value on experts talking instead of a value on attendees’ learning. It’s backwards thinking and it’s one of our conference’s most dangerous assumptions. Mimicking the wrong model Most of our conference education mimics our traditional higher education model. Attendees listen to experts…

    Event Branding & Marketing, Event Operations, Meeting Community, Special Events & Conferences

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