News & Articles - Aiden Hotel

  • Best Western Hotels & Resorts introduces Sadie Hotel and Aiden Hotel

    Press Release Best Western Hotels & Resorts today marked an industry first, introducing a pair of boutique brands — Sadie HotelSM and Aiden HotelSM. Sadie Hotel will compete in the upscale segments, and Aiden Hotel will compete in the upper midscale segment. These conversion brands offer developers an opportunity to reposition existing properties to improve their performance and enhance their asset value. These brands will offer hoteliers a design program with unprecedented flexibility. Sadie Hotel and Aiden Hotel’s edgy personalities…

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