News & Articles - acquisition

  • Acquisition of Fervent Events Creates New Experiential Marketing Powerhouse

    Canadian-based Influence Marketing has acquired one of the country’s fastest growing companies, Fervent Events. “For 27 years, Influence has been committed to ongoing growth and that means continuously strengthening our team and service offerings,” says Chris Wilson, managing director of Influence. The services of the two firms will now be jointly offered to clients. These include talent acquisition, retail marketing, event activation, experiential promotions, digital marketing and sales support. “Put simply, Influence will act as a service upgrade to Fervent…

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  • American Express Global Business Travel acquires Banks Sadler

    International event management agency becomes part of American Express Meetings & Events American Express Global Business Travel (GBT) has completed the previously announced acquisition of Banks Sadler. The international event management agency, headquartered in London, becomes part of American Express Meetings & Events, a division of American Express GBT. As a result of the purchase, Issa Jouaneh, Senior Vice President and General Manager of American Express Meetings & Events, says Banks Sadler customers will profit from an expanded value proposition.…

    Breaking News, Corporate Travel & Incentives, Meeting Community, Travel Tips & News

  • Marriott acquisition of Starwood set to change travel buying forever

    Marriott’s acquisition of Starwood is set to change the hotel industry significantly. Carlson Wagonlit Travel’s (CWT) latest white paper shows corporate travel buyers need to start thinking about the implications now and start planning how it will change their travel programs. Scott Brennan, CWT EVP and Head of Global Supplier Management, said, “Consolidation in the hotel industry isn’t new but the Marriott/Starwood tie-up is likely to change the way corporate travel is bought and sold. Everyone has to think very carefully…

    Breaking News, Corporate Travel & Incentives, Meeting Community, Travel Tips & News

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