The Business of Meetings

  • Business events are big business

    “Make no mistake, business events are big business, and it is an industry that is much larger than may be perceived.” This was the opening statement presented at the recent Maximum Velocity II: Destination Canada forum in Winnipeg. This forum was convened with specialist practitioners and stakeholders from all over Canada representing government, the meetings, incentives and conventions business, the leisure tourism business, and as well as destination marketing organizations (DMOs), airports, carriers, and national industry organizations. TIAC, the Tourism…

  • The business meetings industry: Don’t bet against us, we’re much bigger than you think

    Is it any wonder why I sense a very small percentage of our friends and family actually know what “we” do for a living? When I say “we,” I’m referring to the droves of people in this country that are directly employed within the business meetings industry. On that very same note, very few people likely know what our economic contribution to the system is either, and that includes most of us that work in it. In a time of…

  • Three issues that will shape future prospects for convention centres

    For the past few years of economic uncertainty, business in many sectors was more about survival than growth. However, with something resembling a reasonably stable recovery beginning to emerge, thoughts can once again turn to where the best growth prospects are likely to be found. This is most certainly the case with both convention centres and their clients, because while the economy was going in circles there were profound changes taking place with the industry itself. What this means is…

  • Mission possible: The business of event management

    By Lorne Collis CanSPEP is unique in the events industry in that the focus of the organization is not on the management of events, but on the business of event management. Our newly revised mission statement – “The network of professionals providing leadership and education in event management as a business” – was created to better reflect the entrepreneurial nature of CanSPEP’s membership. To this end, programming at CanSPEP’s conference in Ottawa focused on achieving those objectives. “There is a…

  • Canada meetings industry delivered more than $29 billion in 2012, according to study produced by the MPI Foundation Canada

    The Meeting Professionals International (MPI) Foundation Canada announced on National Meetings Industry Day the preliminary results of the Canadian Economic Impact Study (CEIS) 3.0. The study will detail the economic significance of meetings, specifically business events, held in Canada in 2012, and represents a continuation of reporting published in 2008 and later updated in 2009. It is also the first report to quantify the value delivered by the meeting and event industry to Canada’s economy at the regional, provincial and…

  • BEICC Update: Developing a plan for the Canadian events industry

    By Bob Parker Last month, BEICC presented a workshop entitled The Future of the Events Industry as part of the Global Speakers Summit 2013 held in Vancouver, B.C. and hosted by the Global Speakers Federation and the Canadian Association of Professional Speakers. This summit brought together the speaking industry from around the globe including representatives from over 20 countries. Past Global Speakers Summits have been held in Singapore, Dubai, South Africa and The Netherlands. Its purpose was to provide a…

  • Four ways to promote your event planning expertise in a tight economy

    By Bailey Roth In the post-recession economy, cost consciousness is king. Not surprisingly, the trend towards financial prudence has not spared the corporate events industry. In fact, event staff and costs are often the first to be sacrificed on the altar of “corporate austerity.” As a result, the need to justify specialized event staff is heightened. However, the problem is compounded by the difficulty of proving value before an event is successfully executed. Unlike our professional colleagues practicing law, medicine…

  • ROI checklist: Items to consider to ensure a healthy return on investment for your meetings

    We all know meetings don’t just happen. They take planning, company resources’ time and hard earned cash. In order to understand your meeting’s ROI, it is necessary to measure the full extent of the costs required to execute a successful meeting. It all begins with establishing your objectives.  Let’s start with the most basic of questions. Why – What is the purpose of the meeting? What is your message? How do you want your participants to behave and feel at…

  • How convention centres and clients can work together for a better future

    Meetings, conventions and exhibitions are evolving constantly and rapidly these days, driven by a host of factors ranging from changing attendance and financial patterns to the more sophisticated communications and technology demands of a new generation of delegates. But in an ongoing soft economy, the big question is how to successfully adapt when financing may be in short supply – and the answer is as important to clients as it is to the convention centres themselves. While a decision to…

  • Examining the unbeatable relationship equity in face-to-face meetings

    The value of meeting face-to-face must always be evaluated and a cost-benefit ratio applied. This may include factors such as (but not limited to): Objective of the meeting(s) Travel distance and cost Travel time and availability meet Ancillary costs – ground transfers, meals Large costs – meeting venues, food and beverage, furniture and equipment, production Large costs – exhibiting – wide and varied What business can be accomplished face-to-face that cannot be done in other ways? What it comes down…

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