The Business of Meetings

  • Building Proposals that Close Deals

    proposals

      Writing great proposals is not rocket science. But too often we try to short cut the process. If you follow these four simple steps you will be successful with your proposals. 1)      Understand the prospect’s needs. This means extensive discovery sessions. Before you can build a proposal, you need to know the prospect’s specific goals. Are they sales? Is it about building brand awareness? Is it a PR or GR move? Perhaps it is about employee engagement. Perhaps it…

  • Travel Tests Remain a Barrier to Recovery

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      As COVID-19 cases continue to decline across Canada and restrictions are eased, the meetings and events industry is eager to see the restart of corporate meetings, conferences and conventions. But a major barrier remains to fully welcoming back visitors and attendees. While the federal government took a step in the right direction by allowing the use of rapid antigen tests for pre-departure as of Feb. 28, it is still not enough, according to travel and tourism leaders. Bridgitte Anderson,…

  • Success Depends on Working Together

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      As I sat down to think about how I wanted to excite and encourage you, my valued industry colleagues, I thought back to the phrase, ‘we’re all in this together.’ I feel compelled to remind everyone that this still holds true, and as we plan for our future, we must think about each other and our mutual success. Together is the way forward. Our relationships with our suppliers, team members, and industry are our most valuable assets. It’s these…

  • Destination Vancouver: Outlook and Goals

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      After thriving for decades, Vancouver’s tourism and hospitality industry has been predictably hit hard by the ongoing pandemic. According to the Vancouver Economic Commission, cruise and conference traffic is significant to the city, representing an estimated $2.2 billion in direct and indirect economic impact. Meanwhile, the meetings and conferences sector drives more than $1.6 billion in direct and indirect visitor spending. We ask Royce Chwin, president and CEO of Destination Vancouver, about what is happening and projections for how…

  • Mandatory PCR Test Hurting Travel Industry

    travel industry

      Businesses in Vancouver’s travel and tourism industry are bracing – yet again – for booking cancellations and delayed recovery this winter season. Vancouver welcomed more than 11 million overnight visitors in 2019, contributing $14 billion in total revenues to the Metro Vancouver economy and supporting over 104,000 full-time jobs. By comparison, revenues fell by 70 per cent in 2020. As the largest Canadian city located on the West Coast, Vancouver is Canada’s gateway to the Pacific and the Far East – a critical…

  • What Events Industry Experts Think About the 2021 Federal Budget

    The Liberal government delivered its long-awaited budget last month, unveiling $101.4 billion in new spending. Supports were specifically promised to aid the recovery of Canada’s hard-hit tourism industry, which includes meetings and business events. It outlines $1 billion over three years for tourism, starting in 2021/2022; a $500-million Tourism Relief Fund to support investments by local tourism businesses in adapting to the pandemic; a $595-million Recovery Hiring Program to make it easier for businesses to hire back laid-off workers or…

  • Steps to Protect Yourself if an Event is Cancelled

    Many events have been affected by the COVID-19 pandemic, resulting in cancellations. Some vendors have returned deposits while others have agreed to hold them as a credit toward rescheduled events. Then there are those who have refused refunds or credits altogether. Why the difference? It often comes down to the terms included in your contract. With uncertainty around the outbreak and, consequently, when in-person events may take place, it’s important to review the cancellation policy to avoid a penalty. Also,…

  • Shaping the Culture: How to Create Inclusive Networking Events

    This is part two of a two-part series. See part one here. In his book The Culture Code: The Secrets of Highly Successful Groups, Daniel Coyle explains that humans use “belonging cues,” or behaviours, that create safe connections in groups. You’ve felt these before: eye contact, turn taking, attention, body language, vocal pitch and whether everyone talks to everyone else in the group. If a group isn’t inclusive, you sense it immediately. “Belonging cues add up to a message that can…

  • The case for harvesting data

    As the Cambridge Analytica controversy dominated headlines, a number of commentators excitedly speculated that Facebook had been discovered engaging in data manipulation. I expected that they would soon follow with dark hints that the Ford Motor Company was manufacturing automobiles. Seriously? What business did they think Facebook was in? As the controversy unfolded, data analysis was characterized as a digital dark art thatneeded to be regulated and restricted. It was maligned as dishonest, pervasive and intrusive, and with little mention…

  • Legacy-building events: Excerpts from “Intentional Event Design, Our Professional Opportunity”

    Hope is a great motivator. When we deliver a mindful experience and positively benefit others, we have a win for participants and organizations. Designing events that foster exchanges is critical to moving society forward, and always has been. Event professionals are developing rich corporate social responsibility programs that make a difference in the lives of those living in the local cultures we touch with our events. These moments are often the pieces with the emotional power to take your programs…

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