Industry Research

  • Beyond Event Planning: A new approach to experiential design

    Experiential Design is not new. In fact, we have been doing it for thousands of years. Each time tribes gathered together to celebrate, or travelled to meet, converse and trade, experiences were intentionally designed and history was written. We have connected through ritual, regalia, food, storytelling, performance, pageantry and entertainment all designed to drive emotive human responses. From caves to castles, these connections built and overturned empires and changed the course of history as participants enjoyed spectacles of shared art,…

  • Mindful Planning: Minimizing cognitive fatigue in event design

    By Ben Moorsom Sleeplessness. Overeating. The pace of change. The stress of everyday life. Information overload. It all contributes to fatigue. Fatigue is the collateral damage of our time. Whether chronic or non-chronic, most of us have experienced it. So how do we design events that optimize energy and minimize physical and cognitive fatigue? The Cognitive Quotient First you need to understand what it is. When we say fatigue, we really mean brain-tired cognitive fatigue. Imagine your brain is a glass…

  • MPI’s spring 2018 edition of Meetings Outlook report now available

    Meeting Professionals International has published the 2018 spring edition of Meetings Outlook. According to the report, a healthy, stable business landscape sees industry professionals focusing on cultivating the entire meeting experience, with an emphasis on enhancing interaction and immersion. Key findings include the following: 46.2 per cent of respondents expect their business to be affected by the recent cuts to third-party planner commissions by several hotel companies, suggesting concern from numerous parts of the industry, not just third-party planners.  75…

  • MPI Winter 2018 edition of Meetings Outlook Report now available

    Meeting Professionals International (MPI) has published its Meetings Outlook, 2018 Winter Edition. The latest installment of the quarterly report indicates planners are reporting an increased focus on personalizing the user experience through technology and data collection in a landscape of continued growth—and an increase in the perceived value of face-to-face meetings. Key findings include the following: Despite slightly more people expressing pessimism about meetings and events one year after the U.S. presidential election, the overall statistical finding of respondents’ professional…

  • Meetings industry forecast: Hot topics and trends for Canadian meetings in 2018

    By Yma Sherry A few weeks back, American Express Meetings & Events released the highly anticipated 2018 Global Meetings & Events Forecast. Now in its seventh edition, the Forecast aims to help meeting professionals and executives strategically direct and make effective use of their meeting investment to demonstrate the value of managed corporate meetings programs. Looking ahead to 2018, the meetings and events industry is thriving. We’re seeing steady and increasing investment driven by increased competition for global market share,…

  • MPI’s Spring 2017 Meetings Outlook Report now available

    Meeting Professionals International (MPI) has published its Meetings Outlook, 2017 Spring Edition. The latest installment of the quarterly report shows the forecast for business conditions and budgets continues to improve at a healthy rate. It also reveals how audiovisual partners have an increasingly powerful role in the outcome of successful events, while planners are driven to focus more on myriad aspects of contingency planning. Key findings include the following: 69 per cent of respondents predict favorable business conditions—up 11 per…

  • Research into millennials backed by meetings industry

    Imago Venues’ research “Is the meetings industry of today doing enough to inspire the business leaders of tomorrow” has been well received by the meetings sector since its launch last month. The research was conducted in conjunction with Loughborough University and The Right Solution and the results revealed the reality of life in the workplace compared to students’ expectations as they embark on their career. The findings show that delegates see meetings as an opportunity for creative and innovative thinking…

  • MPI Fall 2016 edition of Meetings Outlook report now available

    Meeting Professionals International (MPI) has published its Meetings Outlook, 2016 Fall Edition. The latest installment of the quarterly report projects moderate growth in overall business conditions for the foreseeable future. This finding has been consistently positive in prior editions of the report as published throughout 2016. Key findings include the following: Moderate growth in overall meeting/event business is predicted with 67 per cent of respondents citing favorable business conditions for the year ahead—up 4 per cent over last quarter. 15…

  • IACC Meeting Room of The Future publishes second set of research

    Visionary global initiative will transform meetings As part of an ongoing dynamic initiative from IACC, a second set of research has been conducted and reported following the survey of global venue operators, suppliers and industry experts. IACC Meeting Room of the Future™ aims to transform the meeting experience through a global collaboration of leaders in conference space design, audiovisual technology, hospitality, academia and conference management.  The first research, which surveyed meeting planners, was published in April 2016, with this next…

  • ICCA captures record number of international association meetings taking place in 2015

    Rankings released: Canada now in top 10 country ranking ICCA captured a record number of 12,076 rotating international association meetings taking place in 2015, the largest number of association meetings collected in the year after the meetings took place ever, and 571 additional meetings compared to 2014. These numbers reconfirm the consistent growth pattern in the association meetings market as identified in ICCA’s 50-year report. The ICCA Association Database now includes 20,000 regularly occurring meeting series, 220,000 meeting editions and…

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