
Disruption has come to the meeting and events industry. And as digital alternatives such as live streaming and virtual conferences pick up steam, the pressure is on venues to deliver unique, on-site experiences that keep crowds coming back. “One thing we learned years ago is that we’re selling experiences, not square feet,” says Robert Mercure, CEO of Montreal’s Palais des congrès. “When you start to look at physical venues as places to bring people together, stimulate creativity, strengthen relationships, and…