As hybrid models gather momentum, many event planners are becoming increasingly concerned about one issue that has no clear answer: pricing. Here are five key questions to help you determine how to price your next hybrid event. 1. What is the hybrid event makeup? When producing a hybrid event that combines in-person and virtual attendees, you can choose where to place the emphasis on pricing. This will be determined in part by your communications strategy and what level of profit,…
Hybrid events – where in-person audiences are mixed with audiences attending virtually – are the next step in the world getting back to business, including the events and meetings sector. Though, to be honest, that definition is a bit too simplistic perhaps. The Events Industry Council provides this definition: “A meeting that combines face-to-face and virtual aspects.” But what that combination means exactly is up to event planners, it seems. Many events will go this route to ease into getting back into…
Covid-19 vaccine rates globally hover at about five per cent and Canada is sitting at 4.8 per cent as of this writing, which means for the event and meeting planning industry virtual events are still very much a reality for the next while. Soon we can get back to in-person meetings and events, but for now we’re still Zoom-ing. So what points of etiquette should be noted? Well, a few things. Just as we would be considerate and watch our…
The production advantages to creating virtual events are clear. They’re much easier to execute and track for engagement and are far less expensive. There are a few other advantages that you may not have thought about though. Low costs can equal more exciting entertainment: Because of the lower operation costs involved in hosting virtual events, companies have significantly more wiggle room to splurge on more exciting event entertainment than what their budgets previously allowed. For example, a company who hosts…
What if our keynote loses power? What if we have a system failure? What if there’s a network outage? The worry of potential tech challenges fuels the nightmares that keep event professionals up at night in the days leading up to a virtual event. The good news is pre-recorded content can solve a lot of these concerns. Finding the perfect balance of live and pre-recorded content will reduce your risk while still allowing your attendee to sense a shared experience…
There was a time not long ago when many of us had never attended a true virtual event. Now, with the novelty of modern technologies worn-off and the over saturation of virtual events, event professionals and marketers alike must find new and creative ways to promote their events. While there is increased talk about hybrid events in 2021, 75 per cent of event organizers plan to incorporate technology into their events going forward, no matter the event format. This is…
Video conference call fatigue is real. Today’s virtual attendees are tired of the Brady Bunch squares they interact with daily and are looking for high-quality and to be intrigued when they attend virtual events or trade shows. Few people look at a video conference call and say, “Wow, this is captivating just like broadcast events.” These platforms may be a great tool for peer discussions, family functions or the classroom, but not for a professional presentation of topical information with testing,…
With events primarily taking place from the comfort of people’s homes, the power of our five senses has shifted. It used to be an event producer’s passion to ignite all the senses in calculated ways, at specific times, to entice memory or create action. While we’ll get back to a new version of that eventually, for now we have the digital realm from which to work to deliver content. Because of this, the sense of hearing is among the most engaged…
As stay-at-home orders press on and vaccines are still only available for frontline workers and the most vulnerable, the events industry continues to move ahead in the virtual realm. While many attendees are now used to online events, they are also increasingly prone to burnout and fatigue given the amount of time spent in front of a computer these days. So, how do you stop your audience from zoning out? Until we can offer hybrid options or in-person events once…
While the shift to virtual events in 2020 was challenging, event planners quickly discovered loads of useful data that a digital format can provide. More than physical events, virtual events provide organizers unprecedented insight into attendee demographics and behaviour. This information can be used to create bigger and better future events. But this data is only useful if you know what to collect and how to analyze it. Event and Session Attendance Your virtual event platform enables you to see…
