Ramadan is coming – Are you prepared?

Experienced meeting professionals know to check the calendar very carefully when choosing event dates. Statutory and religious holidays are simple – we need to just avoid them altogether! Examples of some dates that are completely off limits: Christmas, Easter, Yom … Continue reading

What do you know about sponsorship?

Reinventing sponsorships using creativity and customization When it comes to sponsorship, the competition is real – and tough. In order to survive it, we need to rethink what potential sponsors are looking for. Thirty years ago, it was a logo … Continue reading

Three tips for a successful trade show or event

By Geoff Martin In a marketing world dominated by technology and online engagement, trade shows still prove to be a successful marketing technique for most organizations. Nothing compares to being face-to-face with your target market and encouraging engagement with your … Continue reading