Social Media & Technology

  • Smart meeting apps: Four tech tools for a successful event

    By Leanne Andrecyk Today’s busy event planners are constantly juggling copious amounts of information. Organized by nature, the planner is the ultimate multi-tasker so it’s great when easy-to-use technologies, like meeting apps, are available to help improve efficiency and streamline tasks to foster the success of an event. At the top of the list is the smartphone – with an emphasis on “smart.” Talking and texting are the secondary functions of this little gem combining a phone, computer and camera,…

  • Event app sponsorship for events without sponsorship

    By Jonah Wolfraim Many companies prohibit taking advantage of potential sponsorship opportunities at their events, making it virtually impossible to generate any sort of revenue. Whether it’s a matter of competing interests or the marketing team not wanting to present competing brands, there are a variety of reasons some companies are unable to showcase sponsors and partners. Without that outside support, it’s spend, spend, spend and all upper-management sees is that the meeting cost the company X amount of dollars.…

  • Seven ways to build a must-see business website

    Every company, no matter the size, relies on the support and goodwill of its customers to survive in today’s market – doubly so in an online world, where hundreds of competitors are literally just a click away. But the harsh reality is that some are better than others at learning to engage and interact with these individuals through inbound marketing and content marketing strategy, all of whom share a very important common interest: Your business and brand. Those who fall…

  • Six great iPhone/iPad apps for event planners

    Three years have flown by since, excited by my immediate purchase of the original iPad, I shared 13 great iPad, iPhone, and iPod touch apps for event planners. I am still a big fan of five of these apps (Simplenote, DropBox, Square, Evernote, and GoodReader) while the remainder have been discontinued (WifiTrak and, sadly, TweetDeck), or superseded in my affections (Adobe Ideas, Beat the Traffic, Box.net, Instapaper, iTalk, and WeatherBug) by other apps. My original iPad is now in my…

  • Five ways to enhance your marketing with online video

    Online video consumption continues to explode in popularity, with over 189 million users having viewed over 49 billion clips in October 2013, according to comScore. Alone, the top distribution channels, such as YouTube, Facebook, and Yahoo!’s and Microsoft’s respective networks can provide a powerful platform for branding your business or events. However, it bears remembering that the numbers can tell a confusing tale. While several clients we consult with boast online channels featuring seven-figure play counts, many still struggle to…

  • Deciding between mobile apps or text messaging for your next event

    By Rick O’Connor According to Pew Research Center, (report here) 56 per cent of adults in the US own smartphones and can download an app, but only 50 per cent choose to do so. My math tells me that 50 per cent of 56 per cent is 28 per cent. That means about 28 per cent of your event attendees might download an event app. The same report states that 81 per cent of adults send and receive text messages…

  • How ‘experience design’ can grab your audience on an emotional level

    By Brad Friesen Today’s event professionals are constantly pushing the boundaries of innovation and creativity to create memorable event experiences. While talent and intuition go far, utilizing an experience design (XD) methodology is a valuable way to take something we have always cared about and apply tools and processes to make it happen. XD as a principle is more about design thinking then it is about pure event design. Like all good design, XD starts with establishing a deep understanding…

  • Five social media myths debunked

    Social media has literally changed the face of marketing and hiring for businesses of every size. Small businesses benefit from its $0 price tag and see it as an easy way to participate in industry conversations and stay in front of clients. Big businesses are well aware of the benefits too, and according to research by the University of Massachusetts Dartmouth Center for Marketing Research, 73 per cent of Fortune 500 companies were active on social media long before it…

  • When social media feels like work: Networking with an over-stimulated audience

    “It feels like work.” Those were the words spoken by a twenty something university student in response to the question, “How active are you on social media?” “Jane” went on to explain that the insidious nature of social media has taken all of the fun out of it and that it now has become an expectation. As a result, she has abandoned Facebook. She rarely tweets. “How do you network?” I ask, completely flummoxed by the conversation. “Over coffee or…

  • Top five technology trends for meeting and event planners

    Over 3,700 buyers and exhibitors recently attended AIBTM 2013 in Chicago, where over 30 hours of content programming were devoted to the theme of “Defining the Future of Meetings… Together.” Having had the pleasure of serving as a keynote speaker on the topic of innovation and change in the meetings, incentives and business travel industries at the tradeshow’s CEO Summit, one thing quickly became clear. After speaking with several top industry leaders, it’s obvious that even if we had 300…

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