Social Media & Technology

  • QuickMobile releases second annual mobile tech predictions for meetings and events

    2015 will witness the next phase of mobile event app adoption, driven by evolving enterprise requirements and more refined expectations for stakeholders In 2015, the single mobile event app will cede passage to the multi-event app platform as large organizations consolidate travel and meeting departments, work to control spend and more strategically manage and use assets and resources. This is one of seven predictions released today by QuickMobile as part of its second annual predictions white paper, which details the…

  • How to find key influencers online

    Online influencers are probably the most important component in the Internet marketing and promotion value chain. The challenge is to identify and connect with the right kind of authorities that can have a major impact on promoting a website, blog, business, brand, individual, or event. According to a Forrester Research study, 13.4 per cent of American adults on the Internet create 80 per cent of the content that influences people. Social media is the most powerful tool available to identify…

  • New research explores the evolving landscape of technology in meetings

    Meeting planners remain interested in virtual meetings but lag behind attendees who want more virtual experiences Technology influences every aspect of global commerce, and new research released today by American Express Meetings & Events explores the many ways emerging technologies are changing the meetings industry landscape, as well as how that innovation can be harnessed to increase engagement and productivity and generate a greater return on a meetings investment. The American Express Meetings & Events report, titled GREAT EXPECTATIONS: The…

  • How to battle nomophobia at corporate meetings and events

    Six months in planning, and your event is in full swing. The key note speaker is addressing a hall full of your client’s customers and peers. The presentation is climaxing when – oh no! – certain members of the audience appear distracted. By what? They’ve just contracted a case of “nomophobia”. What is nomophobia? The Daily Mail defines it as “…the fear of being out of mobile phone contact – and it’s the plague of our 24/7 age.” Mobile device…

  • Rethink 2014: Six shifts occurring in the world of corporate events

    My how things have changed in the past two decades. We have slowly shifted to keep pace with these changes in the corporate events industry and the expectations of the guest. As our world shifts around us so quickly we can barely keep pace, we’re learning to become more agile and adjust to the landscape. Some of the changes which have struck me as significant I share below, and I welcome comments from those you have experienced. Shifts in food…

  • Business e-mail etiquette: 19 rules and helpful tips for online communications

    Despite the growing prevalence of texting, instant messaging apps and social networks in the business world, e-mail remains one of the most popular high-tech ways for modern professionals to communicate. Although over 300 billion e-mails are estimated to be sent every day, however, a surprising number of executives and entrepreneurs still struggle to grasp fundamental rules of netiquette. In the interest of enhancing interactions with clients, colleagues and customers, following are several business e-mail etiquette hints, tips and strategies to…

  • How serendipity and social mobility affect thoughtful meeting design

    Serendipity is a topic dear to my meeting designer heart, and one I have explored before. Why? We attend meetings and events as stated ubiquitously and often for learning and networking. I would go deeper than this and borrow a concept from Robin Jones (CMO at QuickMobile). “Learning at its best is either disruptive, where it really makes us consider a new perspective, or actionable, where we want to leave and try something new or in a new way, as…

  • Mobile event apps increasingly more strategic for meeting planners

    IMEX Group and QuickMobile recently released the findings of their first annual mobile event technology research study. According to the survey of international meeting planners, mobile event apps continue to enjoy torrid growth, with 60 per cent of the event planners surveyed using a mobile app for at least one of their events in the last two years. While the popularity of events apps is clearly on the rise, those immersed in the industry believe that adoption is far lower…

  • Five best email and online newsletter marketing services

    Social media is the go-to service for online marketing these days, but there’s still a lot of value in email marketing services like newsletters, flyers, advertisements and deals. Literature that’s delivered via email allows you to deliver more in-depth information than Twitter affords, and you can also customize layouts far more effectively than what’s possible with Facebook. Finally, email is still a hugely popular means of online communication. It’s not uncommon for someone to let Facebook or Twitter fall by…

  • What’s on the horizon for event technology?

    By Andrew De La Cour and Derek Anderson It is safe to assume that the technologies most in demand by meeting planners this year foreshadow what’s to come. Most notably, there were three standout event technology solutions last year that created a buzz among meeting professionals. Of the three, only a couple were embraced by your peers – the other, not so much. Here’s a recap. Video dominated information consumption methods at events. Whether it was shaky camera phone images…

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