Social Media & Technology

  • QuickMobile introduces first mobile app certificate program for meeting industry professionals

    Meeting professionals can earn up to 10 continuing education credits towards CMP accreditation and recertification requirements QuickMobile, the global leader in mobile enterprise meeting and event apps, today announced the meeting industry’s first mobile app certificate program to award up to 10 continuing education units (CEs) towards Certified Meeting Professional (CMP and CMP-HS) accreditation and recertification requirements. The program is the first to focus solely on mobile technology and how it can be used to build and measure success points…

  • Is your event app engaging or simply functional?

    By Ben Moorsom I was at a conference recently and was using a mobile application to find my way from one part of the event to another. As I checked my schedule, it got me thinking: Are we maximizing the potential of mobile technology in the event space? These apps are great for physically moving people from place to place, but couldn’t they also be used to move people, in the sense of engagement? No longer is it enough to…

  • How event technology is transforming engagement

    By Claire Harrington As technology makes the map smaller and flattens the world of hospitality, can the meetings and event industry of the 20th century rise to meet the demands of the 21st century attendee? Can your company? Can you? The innovations available within the hospitality marketplace today have evolved beyond simple, one-service focused products to become pragmatic, sensible solutions for cost-conscious, productivity-oriented, data-hungry planners while simultaneously enhancing attendee engagement, communication, and satisfaction. Engagement Event and meeting planners are currently…

  • Digital fluidity and the human experience at meetings and events

    Digital fluidity – the premise that our lifestyle landscape is being forever changed by the ongoing onslaught of disruptive digital capabilities – can no longer be ignored by the meeting planning and hospitality communities. It is time to catch up or be left behind. What does being left behind look like? It is your hotel or venue not being selected because you are not optimized for search engines – traditional leisure/tourist sites and sophisticated e-RFP and site selection sites –…

  • QuickMobile releases second annual mobile tech predictions for meetings and events

    2015 will witness the next phase of mobile event app adoption, driven by evolving enterprise requirements and more refined expectations for stakeholders In 2015, the single mobile event app will cede passage to the multi-event app platform as large organizations consolidate travel and meeting departments, work to control spend and more strategically manage and use assets and resources. This is one of seven predictions released today by QuickMobile as part of its second annual predictions white paper, which details the…

  • How to find key influencers online

    Online influencers are probably the most important component in the Internet marketing and promotion value chain. The challenge is to identify and connect with the right kind of authorities that can have a major impact on promoting a website, blog, business, brand, individual, or event. According to a Forrester Research study, 13.4 per cent of American adults on the Internet create 80 per cent of the content that influences people. Social media is the most powerful tool available to identify…

  • New research explores the evolving landscape of technology in meetings

    Meeting planners remain interested in virtual meetings but lag behind attendees who want more virtual experiences Technology influences every aspect of global commerce, and new research released today by American Express Meetings & Events explores the many ways emerging technologies are changing the meetings industry landscape, as well as how that innovation can be harnessed to increase engagement and productivity and generate a greater return on a meetings investment. The American Express Meetings & Events report, titled GREAT EXPECTATIONS: The…

  • How to battle nomophobia at corporate meetings and events

    Six months in planning, and your event is in full swing. The key note speaker is addressing a hall full of your client’s customers and peers. The presentation is climaxing when – oh no! – certain members of the audience appear distracted. By what? They’ve just contracted a case of “nomophobia”. What is nomophobia? The Daily Mail defines it as “…the fear of being out of mobile phone contact – and it’s the plague of our 24/7 age.” Mobile device…

  • Rethink 2014: Six shifts occurring in the world of corporate events

    My how things have changed in the past two decades. We have slowly shifted to keep pace with these changes in the corporate events industry and the expectations of the guest. As our world shifts around us so quickly we can barely keep pace, we’re learning to become more agile and adjust to the landscape. Some of the changes which have struck me as significant I share below, and I welcome comments from those you have experienced. Shifts in food…

  • Business e-mail etiquette: 19 rules and helpful tips for online communications

    Despite the growing prevalence of texting, instant messaging apps and social networks in the business world, e-mail remains one of the most popular high-tech ways for modern professionals to communicate. Although over 300 billion e-mails are estimated to be sent every day, however, a surprising number of executives and entrepreneurs still struggle to grasp fundamental rules of netiquette. In the interest of enhancing interactions with clients, colleagues and customers, following are several business e-mail etiquette hints, tips and strategies to…

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