Social Media & Technology

  • Meetings need trust, timing and yes, surprise

    Do your meetings and events leave your participants wanting more? This year, I have attended more than a dozen conferences designed for meeting and event professionals. Most recently, over a period of 12 days I attended four industry conferences. This is more than the average, as most people will attend three to six conferences at the most per year, and each time we plan a meeting we are hopeful to have the “right” audience – in both size and mix…

  • Soccer madness: Four ways businesses can prepare for media brand damage

    I recently published an article entitled Employee conduct outside the workplace: When should employers take action? In the article, I discussed how the NFL had managed two cases of family abuse involving their players and the extent to which employers had control and accountability for their employees’ words and deeds away from the work place. I acknowledged that as an employer the NFL did hold a very unique place in the public mind compared to most other employers but wondered…

  • IACC reveals Top 10 Meeting Tech Trends for 2015

    Following extensive research among the 355 members of the International Association of Conference Centres, the association released its Top 10 Meeting Tech Trends for 2015, which are influencing meeting planners and venue operators across the globe. Mark Cooper, IACC’s CEO, commented, “Meeting Planners are seeing their role influenced more and more by technology, not just for the meeting itself, but in researching and booking venues, how planners interact onsite and how they communicate following the meeting. The balance between technology…

  • Why the right music systems can make or break your next event

    By Bryan Osuszek Music exists all around us and, whether we know it or not, it influences the way we feel and, at times, the decisions we make. It helps shape the way we think, defines our personal tastes and draws us to those who share these same tastes. By recognizing this power, music becomes as equally important to an event as the venue choice, the catering, the keynote speaker and the decorations. When done right, harnessing music’s potential to…

  • Three key areas for improvement in the events industry

    It’s a new world, or is it? Just when I think we are making leaps ahead in how we are managing and delivering meetings, events and group experiences, something happens that makes me think, perhaps we are not. I have the opportunity to go to many conferences and events as part of my job and feel very fortunate for a number of reasons. The opportunities abound to see colleagues and friends from (literally) around the world, to learn from experienced…

  • Five hot-button items for the business events industry in 2015

    With 2014 squarely behind us and a clear view ahead to 2015, what can the business events industry look forward to in the months ahead? Will we be beating down old topics of debate or will we find valuable solutions and seek newer, hotter discussions? Here’s my take on a few things to keep a close eye on. 1. Mind the gap It seemed like everywhere you turned, conference content included a panel discussion on the topic of the generational…

  • Responding to trends: When popular culture influences the events industry

    At this time of the year, we have seen excellent trend reports and predictions for 2015 from media outlets, business leaders and event and technology organizations, all in easy-to-digest formats designed to move us to action. We have learned about the fabulous new Pantone Colour of the Year, Marsala, and have thought about ways we may integrate this into event designs for the year. We have moved from kale to cauliflower and are seeking recipes to incorporate chia seeds. Craft…

  • Three key special events resolutions for 2015

    So all the partying is over. Memories of New Year’s resolutions about losing weight, having better relationships and calling your mother more often are quickly fading. Now is the time for seriously reflecting on your resolutions as a special events professional. It has been my experience that the fewer resolutions, the more likely they are to be achieved. So here are three that I would like to suggest. 1. Use technology and social media to reinvent your practice. There was…

  • QuickMobile introduces first mobile app certificate program for meeting industry professionals

    Meeting professionals can earn up to 10 continuing education credits towards CMP accreditation and recertification requirements QuickMobile, the global leader in mobile enterprise meeting and event apps, today announced the meeting industry’s first mobile app certificate program to award up to 10 continuing education units (CEs) towards Certified Meeting Professional (CMP and CMP-HS) accreditation and recertification requirements. The program is the first to focus solely on mobile technology and how it can be used to build and measure success points…

  • Is your event app engaging or simply functional?

    By Ben Moorsom I was at a conference recently and was using a mobile application to find my way from one part of the event to another. As I checked my schedule, it got me thinking: Are we maximizing the potential of mobile technology in the event space? These apps are great for physically moving people from place to place, but couldn’t they also be used to move people, in the sense of engagement? No longer is it enough to…

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