Social Media & Technology

  • Why the right music systems can make or break your next event

    By Bryan Osuszek Music exists all around us and, whether we know it or not, it influences the way we feel and, at times, the decisions we make. It helps shape the way we think, defines our personal tastes and draws us to those who share these same tastes. By recognizing this power, music becomes as equally important to an event as the venue choice, the catering, the keynote speaker and the decorations. When done right, harnessing music’s potential to…

  • Three key areas for improvement in the events industry

    It’s a new world, or is it? Just when I think we are making leaps ahead in how we are managing and delivering meetings, events and group experiences, something happens that makes me think, perhaps we are not. I have the opportunity to go to many conferences and events as part of my job and feel very fortunate for a number of reasons. The opportunities abound to see colleagues and friends from (literally) around the world, to learn from experienced…

  • Five hot-button items for the business events industry in 2015

    With 2014 squarely behind us and a clear view ahead to 2015, what can the business events industry look forward to in the months ahead? Will we be beating down old topics of debate or will we find valuable solutions and seek newer, hotter discussions? Here’s my take on a few things to keep a close eye on. 1. Mind the gap It seemed like everywhere you turned, conference content included a panel discussion on the topic of the generational…

  • Responding to trends: When popular culture influences the events industry

    At this time of the year, we have seen excellent trend reports and predictions for 2015 from media outlets, business leaders and event and technology organizations, all in easy-to-digest formats designed to move us to action. We have learned about the fabulous new Pantone Colour of the Year, Marsala, and have thought about ways we may integrate this into event designs for the year. We have moved from kale to cauliflower and are seeking recipes to incorporate chia seeds. Craft…

  • Three key special events resolutions for 2015

    So all the partying is over. Memories of New Year’s resolutions about losing weight, having better relationships and calling your mother more often are quickly fading. Now is the time for seriously reflecting on your resolutions as a special events professional. It has been my experience that the fewer resolutions, the more likely they are to be achieved. So here are three that I would like to suggest. 1. Use technology and social media to reinvent your practice. There was…

  • QuickMobile introduces first mobile app certificate program for meeting industry professionals

    Meeting professionals can earn up to 10 continuing education credits towards CMP accreditation and recertification requirements QuickMobile, the global leader in mobile enterprise meeting and event apps, today announced the meeting industry’s first mobile app certificate program to award up to 10 continuing education units (CEs) towards Certified Meeting Professional (CMP and CMP-HS) accreditation and recertification requirements. The program is the first to focus solely on mobile technology and how it can be used to build and measure success points…

  • Is your event app engaging or simply functional?

    By Ben Moorsom I was at a conference recently and was using a mobile application to find my way from one part of the event to another. As I checked my schedule, it got me thinking: Are we maximizing the potential of mobile technology in the event space? These apps are great for physically moving people from place to place, but couldn’t they also be used to move people, in the sense of engagement? No longer is it enough to…

  • How event technology is transforming engagement

    By Claire Harrington As technology makes the map smaller and flattens the world of hospitality, can the meetings and event industry of the 20th century rise to meet the demands of the 21st century attendee? Can your company? Can you? The innovations available within the hospitality marketplace today have evolved beyond simple, one-service focused products to become pragmatic, sensible solutions for cost-conscious, productivity-oriented, data-hungry planners while simultaneously enhancing attendee engagement, communication, and satisfaction. Engagement Event and meeting planners are currently…

  • Digital fluidity and the human experience at meetings and events

    Digital fluidity – the premise that our lifestyle landscape is being forever changed by the ongoing onslaught of disruptive digital capabilities – can no longer be ignored by the meeting planning and hospitality communities. It is time to catch up or be left behind. What does being left behind look like? It is your hotel or venue not being selected because you are not optimized for search engines – traditional leisure/tourist sites and sophisticated e-RFP and site selection sites –…

  • QuickMobile releases second annual mobile tech predictions for meetings and events

    2015 will witness the next phase of mobile event app adoption, driven by evolving enterprise requirements and more refined expectations for stakeholders In 2015, the single mobile event app will cede passage to the multi-event app platform as large organizations consolidate travel and meeting departments, work to control spend and more strategically manage and use assets and resources. This is one of seven predictions released today by QuickMobile as part of its second annual predictions white paper, which details the…

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