Social Media & Technology

  • Going mobile: Interact, engage and measure using mobile apps at meetings and events

    By Issa Jouaneh In recent years, we have seen the role of technology, particularly the impact of mobile apps and devices, transform people’s abilities to connect and communicate with one another. Over time, these technologies have proven to improve the traveler and attendee experience and enhance the way attendees and planners conduct business. In recognition of this shift, meeting planners have already started to implement mobile strategies which incorporate mobile technologies before, during and after meetings and events to engage…

  • Connected hotels: The next big thing

    By Tony della Busa After the record-breaking year in 2015 ended, many in the industry asked: “How are we going to make 2016 better?” Not surprisingly, there continues to be major growth opportunities in the power and use of mobile devices and apps. As a key area of development for hotels, they will need to find ways to further innovate to better connect and deliver a more personal and localized experience for their mobile guests and meeting planners. The key…

  • The International Centre expands complimentary WiFi solutions

    The International Centre is pleased to announce a significant expansion to its wireless Internet program with the addition of the Conference Centre and Aviation Ballroom as areas where WiFi is provided complimentary. The new offerings now cover nearly 39,000 square feet of additional flexible meeting space where attendees can connect freely and perform routine online tasks. The International Centre’s leading technology program already boasts existing complimentary WiFi in all of its lobby areas and Craft Eatery, the venue’s permanent restaurant.…

  • 17 ideas to add now for more memorable events

    Mobile device charging stations – the new water cooler of your events. Make it comfortable. Add water and maybe even a list of questions people can think about relevant to your industry as conversation starters – ideal for the power-hungry introvert. Mobile app. Keep it simple, or add some bells and whistles aka participant feedback mechanisms. Every single person shows up with a device, and most of them don’t need more paper to recycle later. Enough said. Water stations, with…

  • How content management can extend the benefits of a conference after it’s over

    By Oliver Vadas Finding a way to provide ongoing support for professional development and information distribution are important considerations for a growing number of corporate and association meeting planners. Making conference content available to an entire audience or association membership — not only to registered conference delegates — is the best way to fulfill that mission. The first phase of the education process is to explain the benefits of preserving conference contents. The following article is intended to assist event…

  • How to rock your second screen roll out

    By Victor Paan Mobile devices are a part of your attendees’ everyday routines, whether at home, on the job, or on a show site—so why not tap into this behavior by transforming the mobile device into a part of the overall event experience? Mobile devices can help amplify engagement, while working behind the scenes to gather immense data on audience preferences, speaker and content performance and more. Second screen is still a fairly new technology, but through our experience utilizing…

  • First report from IACC Meeting Room of The Future initiative highlights attendee desire for experience creation

    As part of a dynamic new initiative from IACC, a first set of research has been conducted and reported following the survey of global meeting planners. The IACC Meeting Room of the Future aims to transform the meeting experience through a global collaboration of leaders in conference room design, audiovisual technology, hospitality, academia and conference management. The project and initial global survey results were unveiled at IACC-America’s Connect annual conference in New York City this week. The project combines innovation…

  • Event technology checklist: 18 items to consider when planning your next event

    We’ve covered a lot of ground with this four-part series on technology, and this illustrates the depth and breadth of the topic and the important role it plays. Most meeting planners have learned as they go, and this is certainly how it worked for me. To help you feel comfortable talking about event technology and, more importantly, negotiating pricing on Internet service, here is a list of things to know that will help you in the process. First and foremost,…

  • How Evernote can make event professionals more efficient

    While we all know technology has changed the way we do business, one thing that it has not changed is the amount of information that we deal with on a daily basis. In fact, the proliferation of technology has increased the different types of information we can create and that we need to file, record, keep track of, and act on. I would like to introduce you to an app that has vastly improved how I access, store, edit and…

  • How to increase pre-conference engagement with social media and games

    Engaging your attendees prior to the event is the best way to ensure participants will be excited during the show and even afterward. Encouraging participation before the event sets the stage for high levels of engagement because your audience will already be invested in your content, competitions, and the conference in general. The key to using social media and event games for pre-conference engagement is having a plan or strategy in place that includes a timeline, tactics and an understanding…

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