Social Media & Technology

  • Powering your programs: Nine data sources for revving up your event measurement

    You already know that event measurement is an important part of your overall strategy. If it seems daunting, you are not alone. Many event professionals wonder if they have the tools or data in place to accurately analyze and improve their programs. If that sounds familiar, rest assured — you are probably generating buckets of data points just waiting to be collected and examined. Look no further than the event technology and digital components you are already using as part…

  • Booth layout 101: Tips to make trade show booths exciting and inviting

    By Daniella Bustamante In the world of trade shows, you come across numerous companies of varying services, products, sizes and industries – you leave remembering a select few. There is a reason for this. No matter what the company, having an effective booth design makes all the difference. Here are a few tips and ideas to think about when planning your next trade show booth. Maximize space When planning out your booth, you want to maximize whatever space you have…

  • Fake news can cause real damage to your business

    As we find ourselves at the end of the Christmas season, a time of profound faith for many, it may be helpful to reflect on what appears to be our modern era of disbelief. Faith in institution has eroded worldwide. From the U.S. to Spain, Gallup World Polls show declining trust in governments. A recent study shows that a minority of the population (40 per cent) in OECD countries trusts their governments. Keep in mind that all the OECD countries…

  • Bridging the gap: Creating an event with multi-generational appeal

    By Kelly Furnish, Event Coordinator, Managing Matters Engaging a multi-generational audience is challenging for even the most experienced of planners. Today, attendees range from Baby Boomers to Gen Xers to Millennials, each with different values, attitudes and expectations of what makes a successful event experience. The need to bridge the gap between generational groups is greater than ever. So, how do we as event planners create an event with multi-generational appeal? Here are some of challenges you may face and…

  • PCMA unveils its Digital Experience Institute

    PCMA (Professional Convention Management Association) has unveiled its new Digital Experience Institute (DEI), formerly known as the Virtual Edge Institute. DEI is designed to deliver insights and connections essential to attendee engagement in a changing climate of connected experiences. As we look forward to the next generation of the attendee experience, its clear digital know-how will drive success. The online participants share common goals and challenges, whether they’re tuning in to livestreams, accessing educational content on demand or donning VR…

  • How to help your event newbs: Tips for helping first-time attendees build relationships before an event

    Most of us can relate to being the new person in some form or another. A first-time attendee, a new member, being the only staffer from your company attending an event, etc. awkwardly sipping your drink while you look around the room, trying to make eye contact with someone or to possibly creep your way into a conversation that you’ve been eavesdropping on. Not the greatest feeling. Wouldn’t it be amazing if we could help people avoid that feeling for…

  • The role of technology in event planning

    By Kate Vasiloff, GBTA Foundation A new GBTA Foundation study revealed the most valued and most desired features when it comes to site sourcing technology. Conducted in partnership with Lanyon, the study is being released during a Lanyon Live breakout session. Meeting and event planning starts long before anyone sets foot onsite, of course, and many factors can greatly contribute to or detract from the success of an event. A majority of planners (57 per cent) use events or meeting…

  • Disruption happens: What are you doing about it?

    For several years, there has been a theme of disruption. Meetings and events are being disrupted by technologies offering everyone access to new models for accommodation, transportation, meeting space booking, and transparent buying of a plethora of goods and services. We receive messaging saying we must integrate now. The question becomes, how do we prioritize our adoptions of new demands and technologies? SWAG! SWAG, the “Stuff We All Get” is a simple shift to start with. While there remains an…

  • Ways to create easier check-in and facilitate networking with event apps

    By Jenn Heighington, senior Event Coordinator at Managing Matters The world of event planning has evolved, and so has the way events are executed. The days of registration spreadsheets printed by the dozen, haphazardly highlighted as attendees check in are long gone. When a registrants asks “has <insert name here> checked in yet?”, we no longer have to sift through and cross reference three different lists to be able to provide them with a quick yes or no answer, because,…

  • Can’t we all just get along? APIs, integration and automation for event professionals

    Taking a deep dive into the way we work is the first step in improving our workflows, becoming more productive and ultimately spending less time working. If you’re thinking of taking stock of your productivity, I’ve talked a bit about it here. One of the common threads that people discover when doing this type of self-evaluation is the over reliance on one single application or program, or what I like to call inappropriate multitasking. A good example would be using…

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