Social Media & Technology

  • Dos and don’ts for events geared toward young professionals

    Young professional events can be super tricky to plan, because of the wide range of individuals attending (often anywhere from 21 to 35), varying from junior, to mid, to sometimes even senior-level professionals. Considering that you’re probably marketing to both Baby Boomers and Generation X (if they’re controlling the budget for professional development and other events for their staff), and Generations Y and Z (yes, the first-born of this group are now 22!), it can be very challenging to make…

  • Generation C: Those who create, connect, curate and build community in events

    Generation C (Gen C) is a generation identified by GoogleThink who are creating, connecting, curating their own content, and building community. This is not represented by an age, but by an attitude and mindset; not separated by location, but global. It is the “generation” attending our events who are sharing – with each other in the live environment and with their much wider digital, social audiences. They are spreading what they hear, see, learn and connect to much further and…

  • Harnessing the transformative power of virtual reality in events

    By Victor Paan More than ever before, virtual reality (VR) is now capturing our imaginations and transforming everything from everyday experiences to industrial design processes — and smart brands are sitting up and paying attention. Although it’s not necessarily a new innovation, recent advancements have made VR more immersive and affordable. We believe that well-executed VR has enormous potential to enhance events, build brand loyalty through immersive content, and make virtual experiences as powerful as real-life ones. So, what is VR exactly?…

  • Building positive working relationships with speakers

    A little bit of forethought can make a world of difference Speakers are the core of your meeting or conference experience. A good speaker can be what makes your conference exceptional, while a bad speaker can be the one thing that drags everything down. This is why your first step is to carefully select your speaker to ensure they will fit your audience, engage participants and boost the overall quality of your event. The relationship you build with the speaker…

  • Don’t let technology become a meeting distraction, warns Imago Venues

    Technology in meetings has to be used carefully to avoid it becoming a distraction, according to Imago Venues. Its research – Is the meetings industry is doing enough to inspire the business leaders of tomorrow? – found that whilst 75 per cent of delegates and 77 per cent of students like meetings to use interactive games and new technology, it has to be used so it does not take away from the learning process. The research was carried out in conjunction with…

  • How mutual respect, inclusion and open-mindedness provoke positive experiences at your corporate event

    What are you hiding from? On a recent flight, I was immersed in the story of Hidden Figures, which follows the colored women who were part of the collaborative team behind NASA’s manned space flight program. This movie sparked several thoughts. First, diversity and inclusion start at the top of an organization (or home), and require every single person to have respect for every other person. We must not base our assumptions on skin tone, spiritual belief, educational background, hometown…

  • Immersive hotels create unique experiences for corporate travellers

    Technology plays prominent role in what corporate travel guests now covet By Rebecca Melnyk Hotels are no longer just a place to sleep or eat; they have become “social connectors, ambassadors of all things local, curators of personal narratives,” as well as tangible extensions of a community, says Ian Rolston, senior project designer at HOK Ltd. (HOK). The economic downturn post 2009 and the rise of technology are two elements that have shifted the idea of status in North America,…

  • Selecting the right mobile event app

    By Phil Rappoport The growth of mobile app usage for meetings and events continues to climb rapidly, and the tipping point might be occurring right now. The 2016 Event App Bible revealed that while 30 per cent of event professionals already incorporate mobile event apps, an additional 37 per cent said they planned to use event apps within the next year. Apprehension that existed three to five years ago is clearly giving way to acceptance. An oft-heard obstacle was the…

  • Using video to help your clients get more from their next event

    By Dan Asselin Let’s face it: There are parts of just about every event that are unavoidably boring, boring and really boring. Dry content and droning speakers can take the life out of anything and make all of your efforts look worthless simply by association. Now, I’m not going to tell you that using pre-recorded video can completely solve this problem because I have seen lots of money and effort wasted on video that provides nothing other than a chance…

  • Meeting analytics: The future of managing event data is here

    By John Santaferraro As live events move from digital distraction to digital engagement, analytic potential explodes. We have reached a point where the data being generated by applications is now more valuable than the app itself. According to the Nucleus Research study in 2014, for $1.00 invested in analytics there is a $13.01 return on that investment. With this kind of prize at the end of the analytic journey, analytics will be the big live meeting winner in 2017. Strap…

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