When I was approached to write this article I thought, “sure, no sweat.” After all, I run a company that helps meetings industry organizations grow their business through phone and email lead generation programs. I’ve been teaching my clients and employees how to build trust and rapport for the last 14 years we’ve been in business.
Social Media & Technology
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Benchmark Hospitality International releases its 2012 top 10 meeting trends
Benchmark Hospitality International, a leading hospitality management company, which operates 35 award-winning hotels, resorts, and conference centres coast to coast, announces its Top Ten Meeting Trends for 2012 as observed by its properties.
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A new sheriff in town: Canada’s anti-spam legislation
There’s a new sheriff in town for anyone involved in email marketing in Canada. Its name is Bill C-28. It’s been setting up shop over the last year. Its main purpose is to enforce the email behaviour that will soon be expected of you.
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Survey reveals social media is a critical marketing tool for event planners; usage expected to increase
A new survey from Constant Contact®, Inc. finds that social media marketing has become a critical marketing tool for small businesses and nonprofits planning events, with 77 per cent of event planners currently using social media to market their events, and another 14 per cent planning to do so in the next year.
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How to add value to your event using new technologies and web-based features
Technologies and web based features are developing at an extremely rapid pace, and choosing options that can add value to one’s business can be overwhelming at times. Here is a quick guide that can help with your shopping.
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Top 10 Free iPhone/iPad Meeting Apps of 2011
Meeting planners are continuously searching for ways their attendees can become more efficient. Mobile meeting apps have proven to be effective tools in increasing productivity and providing greater mobility. With over 500,000 iPhone/iPad apps available, www.MeetingApps.com simplifies the selection process. Here are our top 10 must-have apps of 2011 for meeting attendees to consider. They’re all free, too!
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Social media marketing for destination management companies
In the era of ever changing communication media and rapid technological advancement, companies are now dedicating a growing portion of their marketing campaigns to social media platforms. Large corporations have created positions for full time community managers, and companies dedicated to content management are being created everywhere. One may wonder how destination management companies (DMCs) should position themselves and what should be their approach to a social media marketing campaign. …
