Social Media & Technology

  • Establishing trust and rapport in non face-to-face situations

    When I was approached to write this article I thought, “sure, no sweat.” After all, I run a company that helps meetings industry organizations grow their business through phone and email lead generation programs. I’ve been teaching my clients and employees how to build trust and rapport for the last 14 years we’ve been in business.

  • A new sheriff in town: Canada’s anti-spam legislation

    There’s a new sheriff in town for anyone involved in email marketing in Canada. Its name is Bill C-28. It’s been setting up shop over the last year. Its main purpose is to enforce the email behaviour that will soon be expected of you.

  • Top 10 Free iPhone/iPad Meeting Apps of 2011

    Meeting planners are continuously searching for ways their attendees can become more efficient. Mobile meeting apps have proven to be effective tools in increasing productivity and providing greater mobility. With over 500,000 iPhone/iPad apps available, www.MeetingApps.com simplifies the selection process. Here are our top 10 must-have apps of 2011 for meeting attendees to consider. They’re all free, too!

  • Social media marketing for destination management companies

    In the era of ever changing communication media and rapid technological advancement, companies are now dedicating a growing portion of their marketing campaigns to social media platforms. Large corporations have created positions for full time community managers, and companies dedicated to content management are being created everywhere. One may wonder how destination management companies (DMCs) should position themselves and what should be their approach to a social media marketing campaign. …

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