Generation C (Gen C) is a generation identified by GoogleThink who are creating, connecting, curating their own content, and building community. This is not represented by an age, but by an attitude and mindset; not separated by location, but global. … Continue reading
By Victor Paan More than ever before, virtual reality (VR) is now capturing our imaginations and transforming everything from everyday experiences to industrial design processes — and smart brands are sitting up and paying attention. Although it’s not necessarily a new … Continue reading
A little bit of forethought can make a world of difference Speakers are the core of your meeting or conference experience. A good speaker can be what makes your conference exceptional, while a bad speaker can be the one thing … Continue reading
Technology in meetings has to be used carefully to avoid it becoming a distraction, according to Imago Venues. Its research – Is the meetings industry is doing enough to inspire the business leaders of tomorrow? – found that whilst 75 per cent … Continue reading
What are you hiding from? On a recent flight, I was immersed in the story of Hidden Figures, which follows the colored women who were part of the collaborative team behind NASA’s manned space flight program. This movie sparked several … Continue reading
Technology plays prominent role in what corporate travel guests now covet By Rebecca Melnyk Hotels are no longer just a place to sleep or eat; they have become “social connectors, ambassadors of all things local, curators of personal narratives,” as … Continue reading
By Phil Rappoport The growth of mobile app usage for meetings and events continues to climb rapidly, and the tipping point might be occurring right now. The 2016 Event App Bible revealed that while 30 per cent of event professionals … Continue reading
By Dan Asselin Let’s face it: There are parts of just about every event that are unavoidably boring, boring and really boring. Dry content and droning speakers can take the life out of anything and make all of your efforts … Continue reading
By John Santaferraro As live events move from digital distraction to digital engagement, analytic potential explodes. We have reached a point where the data being generated by applications is now more valuable than the app itself. According to the Nucleus … Continue reading
You already know that event measurement is an important part of your overall strategy. If it seems daunting, you are not alone. Many event professionals wonder if they have the tools or data in place to accurately analyze and improve … Continue reading
