Technology in meetings has to be used carefully to avoid it becoming a distraction, according to Imago Venues. Its research – Is the meetings industry is doing enough to inspire the business leaders of tomorrow? – found that whilst 75 per cent … Continue reading
What are you hiding from? On a recent flight, I was immersed in the story of Hidden Figures, which follows the colored women who were part of the collaborative team behind NASA’s manned space flight program. This movie sparked several … Continue reading
Technology plays prominent role in what corporate travel guests now covet By Rebecca Melnyk Hotels are no longer just a place to sleep or eat; they have become “social connectors, ambassadors of all things local, curators of personal narratives,” as … Continue reading
By Phil Rappoport The growth of mobile app usage for meetings and events continues to climb rapidly, and the tipping point might be occurring right now. The 2016 Event App Bible revealed that while 30 per cent of event professionals … Continue reading
By Dan Asselin Let’s face it: There are parts of just about every event that are unavoidably boring, boring and really boring. Dry content and droning speakers can take the life out of anything and make all of your efforts … Continue reading
By John Santaferraro As live events move from digital distraction to digital engagement, analytic potential explodes. We have reached a point where the data being generated by applications is now more valuable than the app itself. According to the Nucleus … Continue reading
You already know that event measurement is an important part of your overall strategy. If it seems daunting, you are not alone. Many event professionals wonder if they have the tools or data in place to accurately analyze and improve … Continue reading
By Daniella Bustamante In the world of trade shows, you come across numerous companies of varying services, products, sizes and industries – you leave remembering a select few. There is a reason for this. No matter what the company, having … Continue reading
As we find ourselves at the end of the Christmas season, a time of profound faith for many, it may be helpful to reflect on what appears to be our modern era of disbelief. Faith in institution has eroded worldwide. … Continue reading
By Kelly Furnish, Event Coordinator, Managing Matters Engaging a multi-generational audience is challenging for even the most experienced of planners. Today, attendees range from Baby Boomers to Gen Xers to Millennials, each with different values, attitudes and expectations of what … Continue reading
