It’s the age of the influencer. Social media marketing has created a strata of social media users that leverage their online followings — some as small as 1,000, with others in the hundreds of millions — to strike deals with … Continue reading
I was introduced to live polling in my first year of university during Psychology 101. Sitting in a lecture hall with 300 people, I responded to questions the professor put to the class by answering on a small remote, which … Continue reading
By Brent Taylor Let’s talk marketing. It seems today that there is a plethora of marketing materials, opinions and experts advising us on how to best market any product or service we have to offer. Why is that? Why is … Continue reading
By Phil Rappoport Could the fun and age-old “selection game” of Rock-Paper-Scissors become “App-Paper-Scissors?” Which one would top the other in a one-on-one duel by meeting professionals and their delegates? Can the app and a pair of scissors turn paper … Continue reading
Americans touch their smart telephones 2600 times per day, as cited in a study by The Economist. According to Group M, Americans spend, on average, almost four hours per day of personal time online, over four hours per day in … Continue reading
By Yma Sherry A few weeks back, American Express Meetings & Events released the highly anticipated 2018 Global Meetings & Events Forecast. Now in its seventh edition, the Forecast aims to help meeting professionals and executives strategically direct and make … Continue reading
In the face of today’s fast-moving, highly-volatile business world and the ongoing disruptions it brings, many businesses and individuals continue to struggle with the concept of innovation. But according to leading experts (and Merriam Webster’s dictionary), innovation is far simpler … Continue reading
By Phil Rappoport Event mobile apps have become a mainstay for conferences and meetings. Participants expect the digital version of the printed program, and with good reason. The event mobile app is the best, most convenient meeting tool that can … Continue reading
Young professional events can be super tricky to plan, because of the wide range of individuals attending (often anywhere from 21 to 35), varying from junior, to mid, to sometimes even senior-level professionals. Considering that you’re probably marketing to both … Continue reading
Generation C (Gen C) is a generation identified by GoogleThink who are creating, connecting, curating their own content, and building community. This is not represented by an age, but by an attitude and mindset; not separated by location, but global. … Continue reading
