Event Operations

  • Meetings industry forecast: Hot topics and trends for Canadian meetings in 2018

    By Yma Sherry A few weeks back, American Express Meetings & Events released the highly anticipated 2018 Global Meetings & Events Forecast. Now in its seventh edition, the Forecast aims to help meeting professionals and executives strategically direct and make effective use of their meeting investment to demonstrate the value of managed corporate meetings programs. Looking ahead to 2018, the meetings and events industry is thriving. We’re seeing steady and increasing investment driven by increased competition for global market share,…

  • How to deal with difficult clients

    In the events and hospitality industry, dealing with clients on a regular basis is part of the job. Whether you are a planner, hotelier or supplier, your goal is to make clients happy and do your best to meet their demands. At times, however, the demands become excessive and difficult to manage. This is where it becomes important to maintain a positive client relationship (even if it seems impossible at times), and do your best to keep the client happy…

  • Building event value by creating trust

    When I began writing Intentional Event Design: Our Professional Opportunity, it was to delve into and provide information on designing events that are people-centric and purpose-driven. The more I wrote, the more I realized it came down to one thing: using meetings to build trust – in the organization, between teams, and between solution providers and their potential clients. To create environments that allow the time and space for conversations is part art and part (neuro) science, and deeply understanding…

  • How to plan events with food allergies in mind

    I would say that I have a lot of food preferences. I like healthy food: nothing fried, no white sugar or processed food. I often have a hard time when the only options at conferences are sugary breakfast items or processed meat sandwiches. The frustration! I thought I had it hard… until I spoke with a few colleagues who have serious food allergies and heard what it is like to be in their situation. I now have a sense of…

  • When to walk away when planning an event

    As an event planner, you are only as good as your last event. If something does not seem right to you, it may be time to walk away. Early on in my career, I learned an important lesson. I had earned a reputation for producing great themed events. A third-party client approached me to plan a themed dinner offsite at an attraction. I sent a proposal and their client was thrilled and approved it as presented. Well, things began to…

  • Safety and security education for planners

    By Maria da Cunha, CTC, CMP Planning an event consists of various planning aspects throughout the life of the event. In today’s environment, one of the most important stages is security for the event and how the planner ensures that everyone and everything is protected leading up to and during the event. Security has always been part of event planning, but it’s not always top of mind in the initial planning stages of the event. Instead, it is often considered…

  • How to make innovation simple

    In the face of today’s fast-moving, highly-volatile business world and the ongoing disruptions it brings, many businesses and individuals continue to struggle with the concept of innovation. But according to leading experts (and Merriam Webster’s dictionary), innovation is far simpler than you may suspect: By definition, it’s simply the introduction of something new. But innovating is often far easier said than done: If it were simple, everyone would be doing it, naturally. Surprisingly though, as we’ve found through our ongoing…

  • Trend Watch – Association Meetings in 2018

    Over the next few months, the team at Redstone will be taking the time to look at what we can change or improve on in our association meeting planning in 2018 – particularly those that will require increasing a budget line or two – in order to be able to bring the organizations we work with into the future. Here are two important areas where our team will be learning, training and increasing our budgets in order to better serve…

  • The psychology of events: Why sticking to a schedule matters

    Have you ever wondered why you get so agitated sitting in a presentation longer than expected? Or why you are so relieved when it ends a few minutes earlier? To understand why this is the case, I interviewed Dr. Brynn Winegard, award-winning professor, brain science expert and keynote speaker. Dr. Winegard opened my eyes as to why sticking to a schedule matters more than you can imagine for the attendee experience. As event planners we know how important it is…

  • An important question to ask yourself when planning an event: Why?

    When designing any special event, there is a very important question that I keep constantly in my mind: Why? Everything I do and all elements must answer ‘the why’. For example, I spend my client’s money as if it were mine. If I would not spend the funds on something myself, then why would I expect the client to spend the funds? Case in point: I produced an incentive program for a client’s President’s Club. The budget was not limited.…

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