Event Operations

  • Tips for creating a consistent yet unique roadshow

    What is a roadshow? It is usually the presentation or launch of a company product or service, in seven or more locations. The presenters or trainers travel from one location to the next, rather than the attendees, which saves a great deal on costs and coordination. A roadshow can travel through a region, across a province, state or an entire country. There are also roadshows that travel the world.

  • The future of web-based event registration and why you should be using it

    Web-based registration systems have rectified many event registration problems of the past. Credit cards are encrypted; credit card holders are immediately notified if their card is not acceptable; drop down menus and ‘must complete’ fields ensure the correct information is input by the attendee. All this happens in the blink of an eye in today’s world. As this article is being written in summer 2012, mobile registration apps are just beginning to hit the conference world. What does the future hold for registration technology?

  • Sustainable event planning

    Sustainability is a powerful conversation within major corporations and the corporate meetings marketplace. According to the 2011 Carbon Disclosure Project Canadian report, the top 200 largest Canadian companies report that the three main drivers for increased transparency related to sustainability impact monitoring are: 1) new revenue streams, 2) an increase in brand value, and 3) reducing cost and mitigating the risk of rising oil prices. The CDP Canadian report notes: “In short, the majority of companies see a clear economic benefit in implementing efficiency initiatives that replace emissions-intensive technologies and processes with cleaner and cheaper alternatives.”

  • Use this checklist to create an incentive program your clients will never forget

    Another year means another incentive program. The constant challenge is how do you make it special and better that what may have happened the previous year? How do you create that unforgettable sales incentive trip (LINKS TO: http://www.americanmeetings.com/ami-Sales-Incentive.php) or employee appreciation award program that your clients will never forget? These folks have worked hard for their organization, and need not only to be treated extra special, they need to be blown away by the experience. Here’s a checklist of great incentive ideas to give your clients the incentive trip of a lifetime.

  • Why communication is key to sustainable meeting success

    One of the first tips I share with event professionals who are beginning to plan sustainable meetings and events is to remember to tell everyone what they are trying to accomplish (i.e. strategies they are using to minimize the environmental footprint). And then I tell them to ensure that afterwards, they express to everyone involved how well they did (i.e. how much waste was diverted, energy saved, etc.).

  • Tips for creating a blockbuster virtual environment

    With all the blockbuster science fiction movies that are made these days, it’s hard to believe that sci-fi was once consider second-tier or “B” movie material – suitable for summer release to drive-ins and not much else. It wasn’t until 1977, when George Lucas sprung a little movie called Star Wars on an unsuspecting public, that Hollywood began looking at science fiction as worth the investment.

  • The business case for sustainability at your events

    The research tracked 184 companies between 2003 and 2010 and identified seven key benefits that companies reported experiencing as a result of their Corporate Social Responsibility (CSR) initiatives. It was immediately apparent to me how this research could make an excellent basis for any meeting planner looking to promote change within their organization by incorporating sustainability and CSR to their events.

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