Event Operations

  • Speak Easy: How presentation management sets your conference up for success

    By Andrew Tyne Your presentation starts in 10 minutes, while frantically trying to find the room where you’ll be presenting you look down at your hand and see the USB key that contains your talk. You whisper a quiet prayer to the conference gods that whatever laptop is waiting for you in the room has the correct version of QuickTime installed and that you’ve embedded those videos properly. When we design an event experience, we very often think of ways…

  • Skip the Plan, Embrace the Pop-Up

    Spontaneity is anathema to a well-planned event. Spontaneity isn’t planned, which means it’s probably getting in the way of something that is, which means attendees’ sacrosanct schedules are being upended and taking the planner’s reputation with it. Planners might be forgiven, then, for wanting to smother the impromptu — something they’d plan for, surely — under the weight of timetables, clear instruction to staff and precise allocation of resources. Trade show attendees are counting on them. Right? Turns out, they might…

  • The Hospitality Connection: The dish on industry F&B best practices

    By Michael O’Doherty While technological advancements have reduced the amount of face-to-face time we spend with each other, there truly is no substitute for being together at a live event in person — among your peers, your colleagues and your friends. And yes, I am biased, but let’s talk today about one of the most important yet overlooked parts of a successful meeting or trade show. I’m talking, of course, about the food. The food and beverage offerings are a…

  • You Still Need Facebook: The best practices of marketing on the largest social network

    By Dan McCarthy Despite the rise of Instagram, Snapchat and Twitter, even in 2018, Facebook remains king when it comes to event marketing. In EventMB’s State of the Events Industry Survey 2018, nearly three-quarters — 73.3 per cent — of planners said social media is their most important tool for marketing their events, while 88.1 per cent said they’re active on Facebook, as they should be. Facebook is by far the largest social network, with 2.20 billion active users as of…

  • Networking Know-How: The keys to building a powerful network

    By Jennifer Beale All successful people say networking is the key to achieving goals. Given today’s ever-changing, high-tech, hyper-connected world, it’s never been easier to find the right people. But because everyone is bombarded with information and requests, it’s hard to get someone’s attention. And when you do, it can be even harder to keep it. Live events remain the best place to connect with the right people. Nothing can replace an event for getting noticed and initiating lucrative, long-term…

  • Bringing it Home: The ROI of the Sales Conference

    By Ben Moorsom When the sales conference is over and your teams are back in the field, are they applying what they learned? Selling is one of the toughest jobs in any organization. It requires the right mix of motivation, personality and skill to persuade a potential buyer to commit to a deal. And it’s a grind — pursuing leads, relentlessly following up, making them the right offer, all while keeping a close eye on the competition. It’s not for…

  • Thinking in Concepts: Integrating a meeting theme from start to finish

    From the spring 2018 issue of Corporate Meetings & Events Now that designing events has graduated to a degree of sophistication well beyond a simple colour scheme, there are countless ways in which to integrate a theme into a corporate event. People now talk about experiences, the new means of integrating a theme into a corporate event. Attendees are no longer satisfied to sit down at a dinner offering the three traditional courses. They want more, and that more can…

  • Under the influencer: Planners are missing out on next-gen social media marketing

    It’s the age of the influencer. Social media marketing has created a strata of social media users that leverage their online followings — some as small as 1,000, with others in the hundreds of millions — to strike deals with brands and organizations to not just promote their products, but to lend them some VIP verve and spark a conversation. It’s the celebrity endorsement evolved, and it’s marketing that’s tailor-made to engage audiences and follow through on brand awareness, the…

  • Space case: Three principles for guiding spatial design for meetings and events

    By Sheri Moore Today’s meetings and events planners face pressure on many fronts. That’s why our job is consistently ranked amongst top five most stressful jobs by Forbes. This trend is likely to continue as the industry is disrupted by technology, industry trends and market demands. For a long time, we have been expected to be magicians that can create unique experiences and affect spatial design that’s tailored to guests’ expectations, regardless of group size, profile or diversity of thought, and all while exceeding…

  • Using the power of story to forge an emotional connection    

    By Ben Moorsom With the IMEX focus being on purposeful meetings this year, it was apparent, after attending many sessions and talking with all sorts of folks in our industry, that if we’re going to engage our audiences we must be really strategic with events and meetings. When we build experiences, we can better shape event design and flow in order to improve many areas of an event, including engagement, retention, restoration, understanding, energy and beyond. Neuroscience and psychology can play…

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