Event Operations

  • Shifting from Physical to Online Events: Is it the Right Move?

    The meetings and events industry has been hit hard by COVID-19 and the social distancing measures aimed at reducing its spread. Companies and organizations have made changes to adapt during this unprecedented period, postponing, rescheduling or moving events online. But are all events suited to a virtual audience? Event coordinator Martha Feenstra says surprisingly yes. She even expects some may remain completely online on the other side of the pandemic. “I never thought I would enjoy a virtual music concert…

  • How to Pivot Sponsors from In-Person to Virtual Events

    In the wake of the COVID-19 pandemic, many event brands are taking steps to move online. But how do you keep sponsors satisfied during the virtual transition? Establish an E-mail Marketing Campaign E-mail is one of the most powerful ways to communicate with attendees, regardless the circumstances. Offer sponsors an e-newsletter bundle with featured content that’s sent to attendees. Include sponsors and links to their websites and social media channels. Prior to deployment, make sure e-mails are both informative and…

  • What Events May Look Like After the COVID-19 Pandemic

    COVID-19 has stopped meetings and events in their tracks. But although an unprecedented time for the industry, it will undoubtedly recover. “I am strongly convinced the physical event business will bounce back,” says best-selling author and frequent public speaker, David Meerman Scott, who studies how neuroscience affects behaviour. “Humans crave physical interaction with other humans. We want to be part of a tribe — that’s baked into our neuroscience. Our brains thrive around being around people who are just like…

  • After Q1 2020, Digital Transformation Is No Longer An Option

    Why Sales and Marketing Can’t Go Back to Business As Usual The dramatic events of the first three months of 2020 have taught CEOs, CROs and CMOs that a digital strategy for Sales and Marketing is no longer a “nice-to-have” for global corporations. When the unthinkable happens, and the traditional modes of personal communication literally shut down, the very survival of the company could be at stake. Why is this? Why is it so critical to re-think everything about the…

  • Top 5 Best Event Planning Hacks for 2020

    Planning an event can be hectic and often leave the best event managers feeling overwhelmed. There’s always last-minute changes, cancellations, or requests. Here are some tips to make the event planning journey a bit easier. Know what your client wants Before event planning starts, a client should fill out a form with their ideas, budget, the estimated number of attendees and potential dates. This will give an initial picture of what the event goals are. If the team ever goes…

  • How to Host a Safe Conference Amidst the COVID-19 Outbreak

    As an event planner it is your responsibility to host a safe, enjoyable conference. Planning for any possible health and safety occurrence is just as important as booking the right vendors, food and entertainment. Large conferences, such as Mobile World Congress and Facebook’s F8, have been cancelled due to concerns over Coronavirus (COVID-19). Event planners should consider these health risks when organization an occasion. There are some methods to make guests experience as comfortable as possible. How events are organized…

  • Upgrading Your Event at Halifax Convention Centre

    Advances in audio, visual, and online technologies have the potential to take events to the next level. Unlocking that potential means knowing your options, understanding your limits, and pairing with a venue that can deliver. The team at Halifax Convention Centre is no stranger to the power of meeting and event tech. Over the years, they have helped clients wield cutting edge AV gear to elevate everything from entertainment expos, industry conferences, concerts, and beyond. Doing so, however, has meant…

  • Quebec City launches exclusive event promotion

    From river cruises to spa retreats, and world-renowned festivals to unparalleled culinary experiences, Québec City has no shortage of experiences for visitors to explore. Now, thanks to a new promotion between Québec City Business Destination and its members, meeting and event planners have the opportunity to add an exclusive VIP experience to their program. “We wanted to share the very best of Québec City with meeting planners and their attendees,” explains Ann Cantin, Director of Communication and Marketing for Québec…

  • Shutting Up the Noisy Neighbours

    “No interference,” also known as “quiet enjoyment,” is a concept that exists in real estate and in tenant law that means an occupant has the right to be free from significant interference in the use and enjoyment of the occupied property. This means free of noise, distractions, disturbances and interruptions. Now you may be thinking, how does this concept relate to the events industry? The answer is simple — events are temporary tenants in venues! Therefore, the concept of no…

  • Trendsetting: Developing talent in event entertainment

    By Janice Cardinale Anticipation is what drives every one of us in the event industry. At The Idea Hunter, my corporate entertainment agency, we do our best work when we anticipate the future and craft ideas before our clients are aware they need it. Our work needs to inspire, resonate and, most importantly, add real value to our clients’ businesses. When we’re successful, it’s fulfilling not only for my clients and the talent I connect them with, but for me, too. To…

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