Event Operations

  • How to Create a Budget for your Event

    Creating an event budget can be challenging. After all, there is a lot to consider. In addition to necessary costs like the venue and event staff, you want to allow for unexpected expenses, hidden fees that will undoubtedly crop up and an emergency fund. Here are eight tips to help you prepare for the unknowns and set your event up for success. 1. Identify Goals and Primary KPIs Budgeting for your event usually occurs after the main objectives have been…

  • 5 Questions to Ask Before Pricing your Hybrid Event

    As hybrid models gather momentum, many event planners are becoming increasingly concerned about one issue that has no clear answer: pricing. Here are five key questions to help you determine how to price your next hybrid event. 1. What is the hybrid event makeup? When producing a hybrid event that combines in-person and virtual attendees, you can choose where to place the emphasis on pricing. This will be determined in part by your communications strategy and what level of profit,…

  • Get Trade Show Ready with this Exhibitor Checklist

    As pandemic restrictions continue to lift, many trade shows are committed to returning to in-person operations. This is exciting not just for attendees but also exhibitors. There is a lot to coordinate before you hit the show floor for your next big event. Given it has been quite some time since large face-to-face gatherings have been allowed, this guide provides a refresher to make the experience seamless and minimize stress. It’s also a great tool for first-time exhibitors. Pre-Show In…

  • Corporate Holiday Events, Planning the New Normal

    Can you feel it? Events are more appreciated than ever. The global pandemic is finally being beaten back in Canada. We are so ready to get to our better, bigger life. Thanks in large part to Canadians valuing health procedures and the vast majority getting vaccinated, most areas of our lives are going forward with a new normal. As lock-down restrictions open up, event planning is returning from virtual rectangles to live, in-person events and a mix of both. As…

  • 5 Steps to Successful Event Planning

    The process of planning a small gathering or a large multi-day conference is the same but the volume of detail increases. Planning an event means strategically thinking about every little detail. Here are the top 5 steps to planning an event. Step 1: Determine with your client the expected results of the event. In this first step, you had the broad scope of the work conversation with your client. You’re probably researching to identify and bring ideas to the table,…

  • The First Step to Strategically Moving Back into Live Events

    Recently, Black in Events Network hosted an online event with Kimberly Corbin, co-founder and managing partner for Meeting Shields, LLC, the largest 100 per cent woman and minority owned full-service protection and emergency management preparedness firm globally. Corbin also has 14 years of senior level experience in the hospitality and meetings industry. As we move into live, in-person events again, wherever you are in the world, what matters most is making sure you follow protocol and listen to whatever the…

  • Event Safety Measures Provide Assurance to Attendees

    As the events and meeting industry gradually moves back into in-person meetings (and the when really depends on the province and state and how fast people get vaccinated), event safety measures will become part of normal conversation and habit—as it should be. Even though vaccination rates are climbing, there are still variants to deal with, so event safety measures and protocols need to be kept in place and finessed as we move along into the new normal. Below are a…

  • The 3 Ss to Planning Events and Adhering to Physical Distancing Guidelines

    Hand sanitizer, check! Wipes, check! Face masks, check! Seating arrangements according to provincial guidelines, check! Individual tracking data, check! Adhering to physical distancing guidelines may appear to be a bit overwhelming. When in-person meetings and events resume, the first events are likely to be quite small and will probably serve as a benchmark for larger gatherings. Lessons learned from each event will be crucial to event planners who want to be successful in the future and generate positive feedback on…

  • Hybrid Events: The Next Step to Getting Back to the Event-Planning Business

    Hybrid events – where in-person audiences are mixed with audiences attending virtually – are the next step in the world getting back to business, including the events and meetings sector. Though, to be honest, that definition is a bit too simplistic perhaps. The Events Industry Council provides this definition: “A meeting that combines face-to-face and virtual aspects.” But what that combination means exactly is up to event planners, it seems. Many events will go this route to ease into getting back into…

  • Six Rules of Etiquette for Virtual Events and Meetings

    Covid-19 vaccine rates globally hover at about five per cent and Canada is sitting at 4.8 per cent as of this writing, which means for the event and meeting planning industry virtual events are still very much a reality for the next while. Soon we can get back to in-person meetings and events, but for now we’re still Zoom-ing. So what points of etiquette should be noted? Well, a few things. Just as we would be considerate and watch our…

Venue & Supplier Profiles