Event Operations

  • On the menu: A look at the top catering trends

    By Jasmine Baker In today’s competitive meetings and events industry, catering is a major component of most business and social events that can benefit from the expertise of hospitality professionals who care about crafting thoughtful food, beverage and hospitality experiences in unexpected settings — from small and intimate to the big stage. At For the Love of Food, it is our job to know what’s exciting in all forms of catering and it’s our pleasure to share it with you. Here…

  • The International Centre expands complimentary WiFi solutions

    The International Centre is pleased to announce a significant expansion to its wireless Internet program with the addition of the Conference Centre and Aviation Ballroom as areas where WiFi is provided complimentary. The new offerings now cover nearly 39,000 square feet of additional flexible meeting space where attendees can connect freely and perform routine online tasks. The International Centre’s leading technology program already boasts existing complimentary WiFi in all of its lobby areas and Craft Eatery, the venue’s permanent restaurant.…

  • Setting the tone: Tips for setting a mood upon entrance to your event

    The tone of your event entrance starts long before your first attendee arrives. You must set your tribe’s level of ambition. Raise your level of expectation from your staff, your team and your volunteers, and build your culture as a force for good. Events can be long hours, exhausting days and taxing on the brain – but they are also fun and rewarding! Let your team have fun with their onsite presence. Encourage them to be goofy while maintaining a…

  • Three tips for a successful trade show or event

    By Geoff Martin In a marketing world dominated by technology and online engagement, trade shows still prove to be a successful marketing technique for most organizations. Nothing compares to being face-to-face with your target market and encouraging engagement with your brand. Planning a trade show exhibit or event display can be overwhelming, but keeping the following three tips in mind will not only help to simplify the process, but will also help ensure a successful event. 1. Plan ahead: Define…

  • 17 ideas to add now for more memorable events

    Mobile device charging stations – the new water cooler of your events. Make it comfortable. Add water and maybe even a list of questions people can think about relevant to your industry as conversation starters – ideal for the power-hungry introvert. Mobile app. Keep it simple, or add some bells and whistles aka participant feedback mechanisms. Every single person shows up with a device, and most of them don’t need more paper to recycle later. Enough said. Water stations, with…

  • How content management can extend the benefits of a conference after it’s over

    By Oliver Vadas Finding a way to provide ongoing support for professional development and information distribution are important considerations for a growing number of corporate and association meeting planners. Making conference content available to an entire audience or association membership — not only to registered conference delegates — is the best way to fulfill that mission. The first phase of the education process is to explain the benefits of preserving conference contents. The following article is intended to assist event…

  • Unconventional venue contracts still require conventional contract wisdom

    As revealed in my last article, there are a multitude of items that one must consider when “finding the perfect fit” between an event and an unconventional venue. The wide range of factors to be considered (which even at 30-plus items was not exhaustive!) gives credence to the importance of fully understanding the wants and needs of the event, and the capabilities and limitations of the venue, and when compared side by side – being able to discern the best…

  • How to rock your second screen roll out

    By Victor Paan Mobile devices are a part of your attendees’ everyday routines, whether at home, on the job, or on a show site—so why not tap into this behavior by transforming the mobile device into a part of the overall event experience? Mobile devices can help amplify engagement, while working behind the scenes to gather immense data on audience preferences, speaker and content performance and more. Second screen is still a fairly new technology, but through our experience utilizing…

  • Planning resilience: Facing today’s challenges as an event manager

    Do you have the most stressful job? Each of us is faced with perpetual challenges in our workplace that seem to be continually increasing and adding to our stress levels. With the current climate of economic uncertainties, increasing workloads and unrelenting demands, most of us will likely claim we have the most stressful job. CareerCast conducts an annual assessment of the most stressful careers. Surprisingly, or not so surprisingly, event coordinator was ranked No. 5 in 2014 and No. 8…

  • Can a corporate event be fun?

    It had been a long and difficult day – an early start with numerous meetings and endless telephone calls. That evening I was required to host our corporate table at a charity fundraising event. It was one of many fundraisers that I had attended over the previous few months – often at the same venue with the same menu. As usual, I was seated at a table of 10, half of whom were corporate colleagues and the remaining guests were…

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