Event Operations

  • Event planner grievances with food and beverage: What venues have to say

    Planners are from Mars, chefs are from Venus (or in this case, Venues!) I recently sat down with Toronto meeting and event manager Tina Aprile, CMP, who works in a popular downtown Toronto hotel. Wanting perspective from the venue side, I hoped to discuss some of my grievances when it comes to food and beverage. ML: What is the main disconnect that you experience between planners and venues when it comes to F+B? TA: It comes down to priorities and…

  • Negotiating Internet pricing for corporate events: The elephant in the room

    Meeting planners understand that venues need to make money. Its common knowledge that profits on hotel guestrooms run around 80 per cent and food and beverage around 40 per cent. But I have not seen anything that discloses what profits are being realized from Internet service, yet Internet access has become an integral part of events. This makes negotiating Internet pricing more difficult. While meeting planners are well versed on negotiating meeting space, Internet service is different, and many planners…

  • Top three ways to catch the eye (and budget) of every prospective event sponsor

    We’re all aware of the uncomfortable conversation that surrounds asking for money. It’s not fun; it’s awkward, and it often leads to disappointment. Why does it have to be that way? Why can’t it be fun, engaging and end with two happy parties? Here are a few steps to help balance your event budget and create raving sponsorship partners. 1. Open dialogue Be up front, honest and sincere with your event partners. In this fast paced world that we live…

  • What makes an event sticky?

    Stickiness is a term which refers to the resonance of an event or learning experience on a person. So, how do we make our events sticky? The good kind of sticky that has content being shared, actionable takeaways acted upon and guests booking their ticket for the following year is what we want to talk about. It has to elicit an emotional response. This can be from stories from the stage where your speakers are able to connect their experience…

  • AV staffing standards: Three key areas to address with your event’s AV team

    By Jordan Benson When planning a corporate event, image is key. But what happens when your AV staff don’t live up to basic service standards? Audio visual support was once a skill set for a very specialized event management discipline where value was placed on technical knowledge. Now, AV support is necessary across the event board — demos at convention centres, presentations at corporate meetings in hotel conference rooms, video connections for weddings where relatives cannot attend, and even memorial…

  • How to effectively manage event technology

    Keeping attendees connected and up-to-date at corporate meetings and events Providing Internet services comes with challenges. How do you address the risk of an attendee using the conference WiFi to download a movie or other large file? Do you have the means to monitor usage and what will you do about it? At conferences I worked on, the IT team monitored usage and tracked down individuals downloading large files. We would make a point of speaking to those individuals because…

  • Another year older: What the aging population means to the events industry

    A new year has begun. As with any new year, it starts with hope and optimism. Of course, it also means that we are all another year older. These days it is more than just an expression. Canadians are living longer, and the proportion of Canadians over 65 is increasing. Indeed, never in the million year history of humanity has life expectancy increased so rapidly as over the last century. In 1922 the average life expectancy was 60. By 1950…

  • Seven best practices for success with eRFPs

    By Mike Mason eRFP technology has made fundamental changes in the way meeting planning works. The technology was designed to let planners send meeting requests to hotels in a couple of clicks and magically receive complete proposals back in a few hours. In reality, though, the technology that was supposed to save hours of work is now the No. 1 reason why planners are not receiving timely and complete proposals from hotels. The problem with eRFPs is that they have…

  • How an effective program agenda can make or break your next event

    By Amanda Stewart A significant investment is made in time and dollars in creating an event, whether it is a conference, national sales meeting, a reward and recognition trip, a gala or networking event. Connecting and engaging your audience is essential to the event’s success. A well-rounded program agenda, developed with the audience as the focus, will create a successful event, achieve your objectives and reap the benefits of the investment. For successful meeting planners, the process of building the…

  • Top five ways of compressing quality meetings into less time

    Where has the time gone, and how should we spend the time we have left? Considering many of us are now taking on more, or experiencing budget cuts, events and meetings for corporate groups and boards of directors are now often being compressed into less time. Fortunately, this is actually in line with the trends in the digital age of 140-character attention spans and the growing popularity of remote offices. There are several ways to have fruitful meetings that are quick…

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