Event Operations

  • Conference technology requirements 101

    Meeting planners are under increasing pressure to keep up with conference technology in order to source the right suite of apps, software and AV that will wow attendees so they leave with a lasting, memorable and immersive experience. With an often diverse attendee demographic, a need to “look modern”, engage the audience, deliver content of value and bring it all within budget, meeting planners realize that arranging for the right technology takes as much or often even time than organizing…

  • Event technology trends 2016

    Preparing for the digital transformation By Richard Maranville and Wilson Tang There are no “take twos” in live events. We work in an industry in which perfection in execution is an absolute must. We are predisposed to keeping tried-and-true systems in place because they have worked for years and, in several cases, decades. So why fix what isn’t broken? The challenge now is that demographics are changing. Recently becoming the largest demographic group in the Canadian workforce, Millennials – a.k.a.…

  • RFPs: A view from both sides of the events industry

    By Jennifer Glynn and Joe Nishi Getting a quote on pricing for your meeting and event is more challenging than ever. Trying to find the right venue, at the right value as quickly and efficiently as possible, with fewer resources than ever can be stressful for meeting planners. On the other side, venues have sophisticated revenue models, yield management and space optimization parameters that must be followed. There is constant pressure to increase profit margins to make up for past…

  • Venue contracts: A meeting planners’ call to action

    I couldn’t believe my eyes! There, in an email, was the statement that put into words a sentiment that I’ve heard over and over again from meeting planners: “The way I have been brought up in this industry has always been to just reduce the rental and food and beverage minimums, add your concessions, sign and send.” This quote was written by an experienced meeting planner employed by a reputable Canadian organization – in response to an email dialogue we…

  • How to get your event on the green energy grid

    Here in Canada, we’re a pretty conscientious bunch. Especially when it comes to green events. But for most of us, hosting a “green energy” event is a bit of a mystery. And it can seem a lot more complicated than it actually is. So what do you need to know? You may be sourcing some green energy by default Canada has diverse energy sources. In fact, over 77 per cent of our electricity comes from non- fossil fuel sources: 61…

  • Is it time to end the office Christmas party?

    The other day I was listening to my favourite all-news radio station on which they ran a piece giving advice to employees about behavioural do’s and don’ts when attending the office Christmas party. The list was long: don’t be too familiar with corporate executives; be sure to spend time with employees who report to you; dress appropriately for the occasion; don’t consume too much alcohol – better yet don’t drink at all; be careful not to say something that could…

  • Using mobile app data to create the perfect meeting

    Mobile event apps are an information hub, communication tool, engagement device, and data gold mine. Mobile data is gathered in real time, which means you can see what your attendees are using the app for as they’re using it. Using mobile app data to redesign your meeting and enhance attendee engagement will greatly improve the event experience for participants, sponsors, exhibitors, and speakers. However, understanding data can be confusing if you don’t know what to look for and how to…

  • Community volunteerism: How to engage your event’s local community by providing a hands-on charity component

    Volunteering has become a large component for events these days. Attendees, especially millennials, want to be part of something greater and leave each event with a sense of accomplishment. Not only is incorporating community volunteerism a feel-good opportunity for the attendees, it is a wonderful way to help local charities and create a lasting impact. Although many different charitable components can be incorporated into our events, partnering with a local community organization and creating a hands-on program where attendees can…

  • Eight affordable AV technologies and concepts to consider for your next event

    Articles regarding presentation technology tend to focus on one specific set of “hot” technologies like tie-ins to social media or mobile integration. While it is important to be proactive about using these tools, there are never just one or two singular technologies that make for great event AV. Many types of event lighting, projection, and scenic elements found in larger productions are modular and scalable. A well-rounded audio visual staging company can build upon its collective experiences to deliver a…

  • Food and beverage budgeting: 16 tips for doing more with less

    Every event planner strives to deliver the ultimate participant experience during their events. We live for the thrill of seeing the participants (and our clients or employers) wowed and amazed. However, in these times of economic restraint, we’re being asked to create these experiences on limited or declining budgets. We’re required to improve the bottom line but not sacrifice the participant experience. For many events, food and beverage is a critical component of the participant experience. While we long to…

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