Event Operations

  • Top ideas for event themes

    By Daniella Bustamante and Dela Kumapley, Event Coordinators at Managing Matters Selecting the right theme is crucial to the success of your event and sets the stage to influence your food and beverage, design and décor choices. It will communicate to guests a sense of what to expect, what the atmosphere will be and even what they might wear! With this much pull on the outcome of your event, make sure you spend time choosing a theme that is interesting,…

  • The role of technology in event planning

    By Kate Vasiloff, GBTA Foundation A new GBTA Foundation study revealed the most valued and most desired features when it comes to site sourcing technology. Conducted in partnership with Lanyon, the study is being released during a Lanyon Live breakout session. Meeting and event planning starts long before anyone sets foot onsite, of course, and many factors can greatly contribute to or detract from the success of an event. A majority of planners (57 per cent) use events or meeting…

  • Disruption happens: What are you doing about it?

    For several years, there has been a theme of disruption. Meetings and events are being disrupted by technologies offering everyone access to new models for accommodation, transportation, meeting space booking, and transparent buying of a plethora of goods and services. We receive messaging saying we must integrate now. The question becomes, how do we prioritize our adoptions of new demands and technologies? SWAG! SWAG, the “Stuff We All Get” is a simple shift to start with. While there remains an…

  • Ways to create easier check-in and facilitate networking with event apps

    By Jenn Heighington, senior Event Coordinator at Managing Matters The world of event planning has evolved, and so has the way events are executed. The days of registration spreadsheets printed by the dozen, haphazardly highlighted as attendees check in are long gone. When a registrants asks “has <insert name here> checked in yet?”, we no longer have to sift through and cross reference three different lists to be able to provide them with a quick yes or no answer, because,…

  • Event logistics for a mindful experience

    By Leanne Andrecyk Logistics: the process of planning, organizing and managing activities. Born from the military arts, it is the essence of the event industry and the most important element of the craft.  A true master of logistics can take event management from an activity to a scientific discipline. Event logistics can encompass all planning phases of an event; however the focus of this article is on the end game: the logistics of event execution with guest participation in mind.…

  • Site selection: How architecture and ambiance enhance your event

    I recently had a fascinating discussion with acclaimed interior designer Lucienne Van Langen, owner of Luminary Design in Saskatoon, who hosts an annual gala evening for existing and potential clients. Van Langen is intimately aware of the “feeling” she wants to accomplish for her function. “The venue we chose this year was a reflection of the characteristics of the individuals that make up our design firm and an extension of our luxury, high-end brand. It offered a unique experience in…

  • Marketing and event planning team collaboration greatly valued for creating successful events

    One-half (49 per cent) of event planners surprisingly report marketing departments at their respective companies are always or often involved in the planning and execution of events, and an overwhelming majority find value in this type of partnership. The GBTA Foundation, the education and research arm of the Global Business Travel Association (GBTA), in partnership with Cvent, recently released new research that explores the prevalence and types of collaboration between event planners and marketing departments. “Like any cross-company collaboration, getting…

  • Dangerous assumptions: The faulty reasoning behind many conference education programs

    By Jeff Hurt It’s a very dangerous assumption: We assume that if our speakers are talking, our attendees must be learning. We equate telling from the stage with audience education. Telling does not equal learning. We’ve placed a value on experts talking instead of a value on attendees’ learning. It’s backwards thinking and it’s one of our conference’s most dangerous assumptions. Mimicking the wrong model Most of our conference education mimics our traditional higher education model. Attendees listen to experts…

  • Can’t we all just get along? APIs, integration and automation for event professionals

    Taking a deep dive into the way we work is the first step in improving our workflows, becoming more productive and ultimately spending less time working. If you’re thinking of taking stock of your productivity, I’ve talked a bit about it here. One of the common threads that people discover when doing this type of self-evaluation is the over reliance on one single application or program, or what I like to call inappropriate multitasking. A good example would be using…

  • Rethinking swag: Practical ideas to increase promotional effectiveness

    By Arlene Shilke Everybody loves free stuff! There is no better place to find free stuff than at conferences and events. Let’s face it, most of us arrive at the conference registration desk with high anticipation of the swag we are about to receive. After all, who doesn’t love the latest gadget or trinket that will become a talking point to help us build a connection with other attendees? What about all the resources and materials provided to us by…

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